Photo: Natan Dvir
Nine Overwhelming Photos of Giant Supermodels and Tiny Humans
Photos

Nine Overwhelming Photos of Giant Supermodels and Tiny Humans

By Photo: Natan Dvir

The first time Israeli photographer Natan Dvir set foot in New York in 1997, he was struck by its scalethe skyscrapers stretching as far as the eye could see. When he moved to New York a number of years later, he noted that “a kaleidoscopic net of huge billboards has enveloped the commercial hubs of New York City. The branding of the cityscape has become so ubiquitous, that the colorful, monumental advertisements, looming over the narrow streets, seem to be virtually unnoticed by the passersby.” 

Natan Dvir
Zara 01 

In his series Coming Soon, Dvir documents this strange and at times humorous juxtaposition between the gargantuan models inhabiting these glossy billboards and the ant-like pedestrians below. 

Natan Dvir
Juicy Couture 02

The hulking advertisements serve a practical purposeblocking construction sites from viewbut their omnipresence at the same time makes daily life and the daily commute look like the backdrop of a commercial or movie set. In photographs, it looks and acts like a parallel reality to the daily grind. A more glamorous one. 

Natan Dvir
GAP

You can’t escape these billboards, which engulf pedestrians and make them involuntary spectators.

“The ephemeral nature, massive size and saturated colors of the ads create a fluid cinematic experience for the observer. People inhabiting the space underneath are pulled, unaware, into a staged set, the reality of the street merging with the commercial fantasy of the advertisements,” Dvir wrote in a statement.

Natan Dvir
Tommy Bahama 02

 

Natan Dvir
Massimo Dutti 01
 
Natan Dvir
Tommy Bahama 01
 
Natan Dvir
Zara 02

 

Natan Dvir
Express

 

Natan Dvir
Thor Equities
Loading Related Articles...
Culture

More articles tagged as

Article Tools