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Go Home A Grave New Threat to Free Speech From Europe

POLITICS FEBRUARY 10, 2012

A Grave New Threat to Free Speech From Europe

At the end of January, Viviane Reding, the European Commissioner for Justice, Fundamental Rights, and Citizenship, announced a sweeping new privacy right: the “right to be forgotten.” The proposed right would require companies like Facebook and Google to remove information that people post about themselves and later regret—even if that information has already been widely distributed. The right is designed to address a real and urgent problem in the digital age: It’s very hard to escape your past on the Internet now that every photo, status update, and tweet lives forever in the digital cloud. But the right to be forgotten takes a dangerously broad approach to solving the problem. In fact, it represents the biggest threat to Internet free speech in our time. 

The new right’s intellectual roots can be found in French law, which recognizes le droit à l’oubli—or the “right of oblivion”—a right that allows a convicted criminal who has served his time and been rehabilitated to object to the publication of the facts of his conviction and incarceration. (In America, by contrast, publication of someone’s criminal history is protected by the First Amendment.) Now that the Internet records everything and forgets nothing, European regulators have concluded that the difficulty of escaping one’s past is not merely a problem for criminals—but instead applies to everyone.

In endorsing the new right, Reding downplayed its effect on free speech, and press accounts have been similarly reassuring. In a post at The Atlantic, John Hendel wrote that “the overhaul insists that Internet users control the data they put online, not the references in media or anywhere else.” But the regulations that were actually proposed on January 25 are not limited to personal data people have posted themselves; instead, they create a much broader right to delete personal data, defined broadly as “any information relating to a data subject.”

In a widely cited blog post last March, Peter Fleischer, chief privacy counsel of Google, noted that the right to be forgotten, as discussed in Europe, can apply in three situations, each of which proposes progressively greater threats to free speech. The regulations that the European Commission proposed in January are troubling because they extend to all three.

The first category is the narrowest: “If I post something online, do I have the right to delete it again?” Since Facebook and other social networking sites already allow users to do this, creating a legally enforceable right here is mostly symbolic and entirely unobjectionable. It would also usefully put pressure on Facebook to abide by its own stated privacy policies, by allowing users to confirm that photos and other data have been deleted from its archives after they are removed from public display.

But the right to delete data becomes far more controversial when it involves the second category: “If I post something, and someone else copies it and re-posts it on their own site, do I have the right to delete it?” Imagine a teenager regrets posting a picture of herself with a bottle of beer and, after deleting it, later discovers that several of her friends have copied and reposted the picture on their own profiles. If she asks them to take down the pictures, and her friends refuse or can’t be found, should Facebook be forced to delete the picture from her friends’ albums without the owners’ consent?

According to the proposed European right to be forgotten, the answer is almost certainly yes. If contacted by someone who regrets posting an embarrassing picture, Facebook must take “all reasonable steps” on its own to identify any relevant third parties and secure the takedown of the content. The regulation does create an exemption for “the processing of personal data solely for journalistic purposes, or for the purposes of artistic or literary expression.” But this essentially puts the burden on Facebook to prove that an embarrassing picture is a legitimate journalistic (or literary or artistic) exercise. At the very least, Facebook will have to engage in the kinds of difficult line-drawing exercises previously performed by courts. And the prospect of ruinous monetary sanctions for any data controller that does not comply—a fine up to 1,000,000 euros or up to two percent of Facebook’s annual worldwide income—might lead data controllers to opt for deletion in even ambiguous cases.

Moreover, the right to be forgotten can be asserted not only against the publisher of content (such as Facebook or a newspaper) but against search engines like Google and Yahoo that link to the content. In Argentina, which recognizes a version of the right to be forgotten, there are more than one hundred cases demanding the removal of user-generated content brought by entertainers and celebrities, such as the Sports Illustrated swimsuit model Yesica Toscanini. As a result, when a user of Yahoo Argentina plugs Toscanini’s name into the Yahoo search engine, the result is a blank page and a judicial order.

But the most serious concerns about free expression are raised by the third category of takedown requests: things other people post about us. The proposed European regulation treats takedown requests for truthful information posted by others identically to takedown requests for photos I’ve posted myself that have then been copied by others: Both are included in the definition of personal data as “any information relating” to me, regardless of its source. I can demand takedown, and the burden, once again, is on the social networking site or search engine to prove that it falls within the journalistic, artistic, or literary exception. This could transform Google, Yahoo, and other hosts of third party content into censors-in-chief for the European Union, rather than neutral platforms.

It’s possible, of course, that although the European regulation defines the right to be forgotten very broadly, it will be applied more narrowly. Europeans have a long tradition of declaring abstract privacy rights in theory that they fail to enforce in practice. And the regulation may be further refined by the European parliament over the next year or so.

But, for now at least, there are plenty of reasons for concern. Currently, American companies doing business in Europe enjoy some exemptions from E.U. law, under a 1995 agreement. But should that agreement be altered, the new right to be forgotten could be imposed on U.S. companies throughout Europe. It’s hard to imagine the Internet that results will be as free and open as it is now.

Jeffrey Rosen is legal affairs editor of The New Republic. A longer version of this article appears in the Stanford Law Reviewonline.

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19 comments

It is only difficult to "escape" one's identity on the internet if one is not using the internet in a primarily (publicly) anonymous or pseudonymous way. It seems to me that this law solves a "problem" that has only been created by a combination of the average user's relentless stupidity and companies' relentless push to make internet users identifiable and tracked (and marketed-to) across websites -- hence the attempts to consolidate sign-ins under Google IDs or Facebook accounts. This has fairly obvious advantages to marketers and "social media" companies, but it robs users of the right (perhaps not recognized in law, but an effective right in place since the advent of the internet) to move freely without ties to one's "real" identity. The answer to problems like those that this law is supposedly attempting to solve is not to force individuals and companies to obliterate information freely distributed over the internet -- it is to provide concrete protection for privacy, anonymity, and pseudonymity on the internet. The privacy of all users must be protected, not the ex=post-facto privacy of those dumb enough to post embarrassing pictures or something to their facebook page (particularly not at the cost of the rights of the rest of us). How can they expect a "right to be forgotten" on the internet when there is no such right in our daily lives? Publishing rights may be different in Europe, but I'm sure human memories are no different: If I tell everyone that I made an embarrassment of myself at last night's party, I can't simply obliterate that memory from the minds of the rest of the public. But I _do_ have a right to not necessarily tell everyone who I am or what I'm doing at any moment. Protect _those_ rights.

- zuludown

February 13, 2012 at 1:54am

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I don't see it as a "grave threat to free speech," Mr. Rosen. There is a threat to individual privacy coming from the web. The laws proposed to remedy may have some adverse effect on some user's freedom of speech. However, your article concentrated too much on protecting the rights not of users but of web companies like facebook and google. You haven't shown me that you are as concerned about individual rights as you are of web companies rights. Calling something a a threat to "free speech" is one way of scaring net users into accepting a loss to some of their rights.

- arnon

February 13, 2012 at 9:10am

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Let's look at this through a different lense: suppose I argue that Facebook has an ethical obligation to make it trivial for everyone to copyright the content on their pages? Creating a Facebook page or post is after all a creative act, and the creator ought to retain copyright over their work. If Facebook material were automatically copyrighted by the creator/poster, then copying would require permission, and the second case which looks like such an assault on free speech to Rosen would be nothing more than enforcing legitimate creative rights. I would go a bit further and say that in any reasonable privacy realm, you of course "own" - in the copyright sense - what you post about yourself, and Facebook does not.

- IowaBeauty

February 13, 2012 at 10:03am

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Just to be clear, I am not talking about either the "link to" case, which I take to be a separate issue, or the third case, which clearly is a serious attack on free speech. My comments pertain to the second case Rosen outlines, where the content is actually in the possession of the hosting site, not merely a link.

- IowaBeauty

February 13, 2012 at 10:33am

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Now that the Internet records everything and forgets nothing, But this is wrong, does Rosen know how the internet works? Computer servers caches get purged in routine maintenance. Some servers even crash, the backups fail, data is lost. Old data gets consigned to oblivion if the account is inactive. (try re-opening an old email account a few years later and see what happens) people will not post and repost a 10 year old picture of a teenager with a bottle of beer. and unless they are stunning or doing something really kinky, even sexually related pictures will fade away. And I promise in 20 years no one will give a rats ass about Toscanini and will even type her name in anywhere. I have been using the internet for 15 years and have posted tens of thousands of comments at various sites. The overwhelming majority of it is gone. In fact, typing in blackton and the new republic generated a grand total of 2 entries, the rest is completely unrelated. Oblivion is our fate.

- blackton

February 13, 2012 at 12:32pm

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I think the link case is a no-brainer. I like dramatic examples. Gingrich, Romney, etc, etc post comments they wish they hadn't. They deny they ever did so. They now get to erase them, and anyone showing the original is now subject to large fines or worse.

- drofnats1

February 13, 2012 at 1:29pm

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Even the first case is not a no brainer. IB or zulu in an alcoholic (or whatever) fog posted that naked-in-the shower pic on facebook. Its copyrighted and a crime and/or fine if not deleted. But they also gave one to their neighbor or best buddy. Same rules apply?? If not, why not?

- drofnats1

February 13, 2012 at 1:34pm

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drofnats1, There is a big difference between the case where I make a copy and give it to someone (no copyright violation, as I was the owner and unambiguously transferred the work to someone else), and the case where someone else copies without my permission. Unless you take the position that putting something on a Facebook page inherently gives others the right to copy, then that copy cannot be considered authorized unless the author/owner explicitly authorizes the copy. Politicians and other public personas are special cases, and have long been recognized as such. If a politician posts an absurdity, and it is reported on and partially copies under fair use provisions, which no one is proposing to restrict, that's public record enough. They have no obligation to maintain it in the ether, whether or not it's linked to by another site. Nor do they have any obligation to make it accessible for copying, beyond existing fair use rights. I'm merely saying that a presumption of copyright changes the complexion of this "assault on free speech." Lot's of "speech" is not free in the sense of being freely copyable. It's misleading of Rosen to argue otherwise.

- IowaBeauty

February 13, 2012 at 1:58pm

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IB. I rarely disagree with you ... BUT.. Why are you posting on facebook, if not for others to see?? If you give me your pic on facebook is that any different than in an email or in person -- or dropping it on the street-- unless you and facebook have a copyright agreement?? And if copyrighted, since when are public figure copyrights not protected? The legal examples you quote go more towards libel than copyright law. How about a harder example. You or I post on facebook a statement admitting to a crime. Are we protected from anyone using that??

- drofnats1

February 13, 2012 at 2:40pm

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drofnats, Well, in fact, I don't have a Facebook account, and there aren't any naked pictures of me anywhere of which I'm aware. But whatever the reason a person does post there, it seems perfectly reasonable to me that the poster should be automatically be vested with the usual protections of copyright. Public figures' rights in copyright are in fact protected, modulo fair use. And, indeed, the French law recognizes a reasonable a fair use for copying/using the material for journalistic purposes. My point, poorly made, I admit, was that if I held copyright to my image, and I don't do anything to make myself publicly notorious, then a journalist exemption wouldn't really cover my material. Your crime example doesn't hunt. If I post a picture that proves that I had a big black eye the night after a supposed bar fight, but copyright it, then remove it, it's still public knowledge to the degree anyone saw it, and the policy could subpoena or search for the original. They could use it. Doesn't give any old Joe the right to copy it, or Facebook the right to retain it.

- IowaBeauty

February 13, 2012 at 3:04pm

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IB. As a non-good-ol'boy in a good-ol'boy state (TX), I like your "don't hunt" phraseology. BUT... now the argument gets a bit weird?? You don't allow non gov't dudes the right to use, but allow gov't to do so. Insurance companies?? I thought that much of the original basis for these laws were to prevent Big Brother usage?? And as for the journalist exception, that also is iffy. The "what is a journalist purpose" is as murky as "what is a religious purpose", aka at present as the "Taco Bell owner debate". I strongly suspect you and I might come close to agreeing on how to parse the latter decision, but care to bet whether Bishops and Santoum, etc, agree with our parsing?? Ditto with jouralistic use.

- drofnats1

February 13, 2012 at 4:11pm

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"But they also gave one to their neighbor or best buddy. Same rules apply?? If not, why not?" -drofnats1 I think that's exactly it. People think of the internet as a publishing mechanism, and it is, but the consequence of "social media" is that it is also simply the town square. Just as something drunkenly shouted in the town square cannot be erased, something put online won't be erased until (as blackton points out) the sites involve purge their servers and everyone who ever downloaded the picture or saved the text deletes it themselves. Even if the offending word (or photograph) is shouted (or posted online) in a "drunken fog," that doesn't change the fact that you can't get it back. As far as I see it, regret and personal shame has never been a limit on the truth, nor should they be. As for issues of copyright: there is such a thing as fair use, and it would seem to me that freely distributing a photo posted on facebook (or twitter, myspace, whatever) falls into that category. Moreover, I have said this before in regards to piracy: The internet has historically (it seems silly to say something this young has "historical rights" but here we are) been a place of free exchange of information. If you want to protect your rights to control a piece of information (whether that is a song or book or photograph) then you need to do it yourself (probably via encryption and careful choices on how you distribute that data) rather than relying upon governmental agencies and the courts. Internet users haven't cared about illegally distributing info that has a much stronger claim to protection, and now we want them to care about illegally distributing something that is only illegal because of personal regret and shame? This is laughable. Such a law would only turn one's mind into a criminal enterprise. Again, the answer to this is to simply not link your "real" identity with your online ones. If you care about your privacy and what is said of you online, then perhaps you shouldn't be saying and doing things on the internet using your real name (yes, dox were dropped way back in the usenet days, too, but it was at least more difficult to get). I'm sure if everyone concerned about embarrassing photographs and facebook messages followed that advice they wouldn't be able to use facebook or twitter or many other "social media" sites. But if you're going to use those things, then accept the consequences instead of lobbying for idiotic legislation that seeks to needlessly reform the human mind.

- zuludown

February 13, 2012 at 4:41pm

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Zulu. Our positions on this issue are near-identical. Legal attempts to undo publically posted evidence of irresponsible or embarrasing behavior cause more problems than they solve.

- drofnats1

February 13, 2012 at 5:11pm

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drofnats, I think there are a couple of disconnects here, but first let's get some agreement out of the way. I completely agree that you should not put on the internet stuff that you don't want to share. Eventually people will get smart about that, but even then there will still be improvident postings - as a favorite son of your state once said "when I was young and stupid, I was .... young and stupid." I also think the EU law over-reaches because of the way it defines personal data as "any information about a data subject." Since that can refer to speech by someone else describing the subject from their own knowledge, that clearly is a First Amendment problem. And that is crucial to the disconnect I see between us. I think that anything someone posts in a forum like Facebook ought to be understood to be their property, and thus under their control. Copyright is one way of doing this. This is in fact the position taken by most social media companies when they look at this problem from the point of view of content that might be a problem for them, if they took responsibility for it. They universally say, "We don't control what people put up here, so we can't be held responsible for this violation, or that one." Well, if the poster owns the consequences of anything they put up because the website can't control it, they owe the poster control over it coming down as well. That seems a small thing to ask. Copyright is useful here because it means others can't COPY posted material. That doesn't mean they can't comment on it It shouldn't mean a poster can force them to take down said comments (as I say, I think the EU proposal goes too far there). It doesn't mean police can't use the fact that it might be evidence in a criminal matter to get a search warrant to find it. Nor does it prevent fair use. Granted that "journalistic purposes" can be a bit gnarly to define, it's not meaningless - copyright law has a long history of rulings on fair use. And, if material is copyrighted, then the Facebooks and Googles of the world are obligated to remove all unauthorized copies by existing law. They do it all the time for the likes of CNN and the NFL. I see nothing wrong with expecting them to do it for John Q. Public. It's a fair price to their well-defended immunity from responsibility for the stuff they serve to any comer. Now, if between the time the improvident material goes up, and the time John Q sobers up and asks for it to come down, his rival sees it and posts a comment about it - tough luck. You can't put that cat (or comment) back in the bag. If it puts the police on his tail because he was committing a crime - that's no different than bragging about the crime to a tipster. But if he's managed to remove it, they'll need a warrant to come looking for the originals, as well they should.

- IowaBeauty

February 13, 2012 at 5:27pm

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This comment has been written in invisible ink by someone named Ozymandias. Within 24 hours, it will cease to exist. In three years, 37 days, and 15 minutes, the sun will go Nova, and the entire issue will become moot.

- skahn

February 13, 2012 at 7:38pm

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IB.. I appreciate your post.. But (always the but??). Why should material on Facebook be copyrighted... why not these tnr posts as well?? Or any other blog?? While we may not yet agree, I assure you that thee and me are putting more thought and "creative energy" in these tnr posts than my 13 year old son or 18 year old daughter put in their facebook posts. And, in turn, I sure put more thought and energy in what I do copyright than these tnr posts. So on one hand, I am concerned about the costs, in many meanings of the term, of cheapening what one means by copyright vrs public information. Part of copyrighting is also registering the material. Who pays for that?? Checks that it is not copied from somewhere else I recall that I have used a term or an argument in other contexts that you or roi or even libref have used without citing. And I haven't a clue whether it was original with each of you. If Google or Facebook are copyrighted, then each post becomes REAL expensive.-- As for the crime gambit, police would need a warrant to search his house.. but would they really need it from Google, Facebook, or TNR if the post were made there?? Or a politician makes a "Romneyism"-- if copyrighted and removed, why is that copyright protection different from John Q public?? I think this country needs short-term massive stimulus spending to break the Great Recession-- but I might vote for a good old Keynesian war with Iran , Ubekistan,m Canada or wherever to last a year or two before voting for a Keynesian stimulus centered on make-work for domestic attorneys for the indefinite future.

- drofnats1

February 13, 2012 at 11:24pm

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drofnats, Three quick thoughts, and then I'll leave it be: First, copyright is already cheap - no registration is required, just an appropriately formatted claim. Second, I would expect to be able to copyright what I write here, except for the fact that I don't identify myself, so I can't. Copyright may be cheap and easy, but it does require declaration of one's identity in the copyright claim. Lastly, copyright law does not require attribution for fair use, it requires permission to copy. Attribution may or may not be part of the permission. But either way if I paraphrase or excerpt the work appropriately, I'm no longer copying.

- IowaBeauty

February 14, 2012 at 7:24am

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A GRAVE new threat to free speech? I think not. The courts will clarify the limits of such a law and its' intent is totally logical. Of course U.S. Conservatives will be against it because it stems from French law.

- rpvmeyer

February 14, 2012 at 5:22pm

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it's interesting that this issue of "rights" to privacy come up especially with regards to Facebook. For those of you "olde timers" that don't have a Facebook account or any other social media account, you wouldn't be familiar with how notorious FB is when it comes to deleting your information. You might "delete" such photos or status updates from your profile's 'public' access face, but that is no guarantee that your information is deleted from FB servers or Google servers. The whole purpose of these business models like FB is to monetize you and your information that you give them freely and without request of monetization. Iowa says: "Creating a Facebook page or post is after all a creative act, and the creator ought to retain copyright over their work. If Facebook material were automatically copyrighted by the creator/poster, then copying would require permission, and the second case which looks like such an assault on free speech to Rosen would be nothing more than enforcing legitimate creative rights. I would go a bit further and say that in any reasonable privacy realm, you of course "own" - in the copyright sense - what you post about yourself, and Facebook does not." Of course, this is not the case. You have given FB freedom to monetize your information for their profit. They give you tools to limit your publicity but the underlying data content remains, what sites you 'like' or visit via other FB friends, etc. The issue at hand is that over the last 5-10 years, the data collected by social media sites is so they can market that data to advertisers. If FB was buying your content, you would have direct recourse to protecting how your content was being used but the format of FB gets around this by your tacit approval of them monetizing your data. It happens even when you're not on FB now. As someone who uses social media for personal and business aspects, I have to be very careful about what I allow access to my accounts. I don't 'like' products or third party applications which use that data for means of which I have no direct control. I disagree with Rosen's assertion that France's 'Right to Oblivion' is a threat to freedom of speech. It is a reassertion of that right. The right to control what is "speech" as it relates to your personal data. I would recommend this interview with Jaron Lanier in Edge. http://edge.org/conversation/the-local-global-flip He specifically gets into the issue of internet companies monetizing the data we give them, thus turning ourselves into a product for companies to market and monetize without our either being in control of that data or receiving remuneration for our 'creative content'. Our payment is the self-satisfaction of having our youtube video go viral or our status 'liked' by 1000 friends. Social media is here for the foreseeable future. How we as individuals, feed our information to it, will determine how we either can extract monetary value from it or have our "identity" compromised.

- singlspeed

February 14, 2012 at 5:57pm

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