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Go Home A Much-Needed Challenge to Low-Quality Universities

POLITICS NOVEMBER 17, 2011

A Much-Needed Challenge to Low-Quality Universities

Like global warming, the growth of online higher education is the kind of trend whose steady progress will ultimately change the world. Just take a look at the latest numbers: The annual Sloan Consortium report on online education in the United States was released last week, finding that 6.1 million American college students took at least one online course in Fall 2010 (that’s a half million more than 2009) and that nearly one-third of all college students are learning online now (up from less than 10 percent in 2002). And the transformative advances of our higher education entrepreneurs—showcased last month in Philadelphia at the annual higher education technology conference EDUCAUSE—are evident to anyone who bothers to look.

But you would have trouble finding any of this acknowledged in our elite media, or in the halls of power in state capitals and Washington, D.C. As the world changes rapidly around them, many of our top thinkers and policymakers are out of touch, living in a world where most people graduate from high school at age 18, move into a dorm in August, and emerge with a bachelor’s degree four years later. It’s a misunderstanding that cuts across political parties and ideologies, to the detriment of all well-intentioned reformers. But it’s progressives who ought to be most sensitive to the urgency of the situation. After all, the greatest victims of their ongoing myopia are the country’s least fortunate students.
 

AS EARLY AS the Internet mania of the late ’90s, higher education has been singled out as ripe for a technology-driven revolution. And looking back at the grandiose predictions of the time, it’s fair to say that such claims deserve a dose of skepticism. In 1997, for instance, legendary management guru Peter Drucker predicted that “Thirty years from now the big university campuses will be relics. Universities won’t survive. It’s as large a change as when we first got the printed book.” Fourteen years later, the big universities are bigger and (after a stellar year for endowment investments) richer than almost ever before.

But what we’ve also learned during that time is that some correctly apocalyptic predictions take longer to come true than others. The newspaper industry thrived for nearly a decade after the dot-com boom, and then collapsed. Amazon.com didn’t push Borders into the grave in 1999—it took until 2011. Unlike publishing, music, retail, travel, and other industries, higher education enjoys unusual protection from competition in the form of public subsidies and regulations that limit who is allowed to sell credits and degrees. The industry has also accumulated an immense amount of built-up public goodwill. So it’s unsurprising that traditional institutions are holding on—for now. But as Drucker also noted: 

Do you realize that the cost of higher education has risen as fast as the cost of health care? And for the middle-class family, college education for their children is as much of a necessity as is medical care—without it the kids have no future. Such totally uncontrollable expenditures, without any visible improvement in either the content or the quality of education, means that the system is rapidly becoming untenable. 

That was long before health care price increases were commonly understood to be the single most destabilizing force threatening the federal government’s long-term financial solvency. College prices, meanwhile, have increased faster than health care prices since. A few weeks ago, the College Board announced that public university tuition rose by 8.3 percent in 2011, more than double the rate of inflation. This has been the trend for decades. Drucker’s underlying diagnosis, in other words, was perfectly accurate—the question is when, not if, these unsustainable trends will end. 

The consequences of technology-driven economic disruption will vary widely by institution. Elite institutions are mostly in the business of running high-stakes admissions tournaments and access to ruling-class acculturation as sideline endeavors that support their primary function of managing highly-leveraged hedge funds that pay for academic research. The fact that Yale and Carnegie Mellon won’t be threatened by the development of high-quality, low-cost online courses is amply demonstrated by the fact that both universities are currently giving away access to online courses they have developed, for free. 

Liberal arts colleges that specialize in providing small class sizes and intense, sometimes-idiosyncratic learning environments are also likely to endure in their present form. There’s no substitute for the alchemy of the traditional residential college experience where students and scholars live and work together in the pursuit of learning. 

But the reality of higher education is that most students today don’t have access to such an idyllic (and expensive) college experience, never have, and never will. Instead, many get stuck in big, low-cost lecture courses of indifferent quality provided by institutions that treat students like anonymous tenants. Those are the places that are going to be transformed by technology. 

These disruptions will take many forms. While it’s impossible to predict exactly what the typical college student’s educational experience of the future will look like, the changes will almost definitely include a decline in the number of students living in or commuting to physical locations to attend classes. Instead, students will accumulate credits from a range of different online providers, each specializing in different subjects and programs. Some firms will focus on tutoring, some on career counseling, some in assessing knowledge and skills. Students will increasingly use the fast-growing library of free content being generated by the Open Educational Resources movement. The component parts of the traditional conglomerate university will be picked off by specialty providers, just as newspapers have seen different pieces of their business model attacked by Craigslist (classifieds), blogs (op-eds), Groupon (local advertising), and more. 

The institutions likely to get hit earliest and hardest include a lot of relatively non-selective regional four-year universities, many of which are continuing to raise prices in vain attempts to climb the U.S. News & World Report status ladder. They also include many high-flying for-profit institutions. The brave new world of online higher education isn’t necessarily one where everyone goes to the University of Phoenix. Publicly-traded for-profits like Phoenix, Kaplan University, Corinthian, and others have been successful primarily through innovations in marketing, business processes, harvesting federal financial aid dollars, and scale. Their actual educational programs, even those conducted online, are often quite traditional—and expensive. When technology does to higher education what it has done to scores of other industries—empower consumers, create new markets, and rip huge amounts of cost out of the system—the least innovative for-profits could be the first to fall. 

Progressives, many of whom are likely to have graduated from (and have fond memories of) idyllic and selective traditional schools, tend to take one look at the broad contours of such a revolution and shudder. As one Daily Kos diarist wrote

I will say straight out that I am grateful for my place-based education, and grateful that nobody tried to take it away from me, stick me in front of a One Laptop Per Child screen, and call it an ‘equivalently’ rigorous experience. 

But the growth of online higher education is something that progressives should embrace and work to make happen sooner rather than later. The students attending existing for-profits and less selective traditional institutions are disproportionately first-generation college students from lower-income, minority, and immigrant backgrounds. Graduation rates at many of these institutions are atrocious and students are increasingly being saddled with unmanageable debt. Recent studies show that college learning results, particularly for minority students, are often terrible. These are, in other words, precisely the students progressives should care most about, people who are desperately in need of a good education at a reasonable price and who will form the heart of the future electorate. A good example of the kind of initiative progressives should support—in the face of for-profit textbook corporations currently trying to fight it—is the new federal program providing $2 billion to community colleges to develop online course materials available to everyone, for free, under a Creative Commons license. 

In many ways, this whole endeavor is still in its infancy. But the future is promising. Events like EDUCAUSE show how quickly the industry is adapting technologies that can help students in need. New technologies are being developed to solve problems like test security, while open-source learning platforms like Moodle are driving down structural costs of online learning environments. Start-up companies are developing new ways of personalizing learning experiences for students and developing artificial intelligence-driven programs that give students feedback on their progress and adjust instruction accordingly. And, best of all, U.S. Department of Education studies already show that students do as well or better in online courses relative to face-to-face instruction. 

Of course, some of the claims being made on behalf of online education are overblown. Not all students will be able to access online learning opportunities or thrive in virtual classrooms. But the trends are all moving in the same positive direction. The IT revolution has upended established power structures in politics and industry, injecting new vitality into staid businesses and democratizing access to knowledge and influence. College students, especially the least well-off among them, will be better off when the same forces are realized in higher education. And it should be progressives who are working to make that happen.

Kevin Carey is the policy director of Education Sector, a think tank in Washington, D.C.

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Thank you, Mr. Carey. Although he doesn't use the inflamatory term "higher education industry", that's what he is writing about. Of course, the market will eventually force reform, as "graduates" from middling schools with useless degrees can't find good jobs in large companies or the historical fall-back jobs selling insurance or real estate, or in the family hardware store that has now gone out of business. And as I have commented many times, the higher education industry and big-time college sports exist to support each other, a symbiotic relationship where it's impossible to distinguish parasite from host; eliminate one and you eliminate the other. What's needed is emphais on practical skills, taught by a combinaiton of physical technical community colleges and access to on-line materials and lectures. What's the alternative, admit every applicant to an "elite" college or an OWS camp in every city and town?

- rayward

November 17, 2011 at 8:10am

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I have to plug Yale's on-line classes. The offerings are broad, and the lecturers some of Yale's best. Just an example, I watched the 15 or so lectures on the New Testatment by an outstanding biblical scholar at Yale. It was a regular class of undergrads that was taped (you only see the professor) and put on the on-line site, not some second rate effort. Access to some of Yale's best. Free!

- rayward

November 17, 2011 at 2:08pm

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I think this is a large and complex issue but, to the extent that there is a vast array of educational options in the U.S. to choose from, and across a wide spectrum of tuition costs, it's worth emphasizing that there is already a market out there. To that extent, there's something a little circular in arguing that the market is going to move in on higher education and "force reform." One side of what has been happening and what can happen more, of course, is not market but rather political and economic forces, as hard-pressed state governments trim more and more from the budgets for the state colleges and universities that they once funded as part of the educational infrastructure mission. The rule that once obtained, that the privates didn't go after public money and the publics didn't chase private donors, had died and unmourned death by the mid-1990s. Even small state universities are now knocking on the doors of rich alumni and grant foundations, and private schools are pulling down federal dollars in various forms, including student aid. It's worth noting the Peter Drucker of the apocalyptic prediction ended up by leaving a generous bequest and a new business school to Claremont Graduate University, near Los Angeles, where I worked for a few years (not in the business school). It seems even those who predict that university campuses will soon be relics want a building of their own among the ruins.

- ironyroad

November 17, 2011 at 4:41pm

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I developed a series of exercises using moodle at my university and while I accept its value recognize it is only a supplement, not an alternative, to actual learning. While I acknowledge that you can probably learn 17th century Bohemian history online as well as you could in a classroom, this type of learning is very limited. You can't learn a foreign language online, or higher mathematics, or petroleum engineering, or nursing....I can go on. Rayward: What's needed is emphais (sic) on practical skills Good lord, not you too. Not to be a smart ass, but the fact that you misspelled emphasis (and I know it was a typing error) makes my point easier. You need to have a good overall foundation first before you branch off into a speciality. That means having a good liberal arts education as a foundation for everyone. And beyond this, we all can't be engineers and mechanics, nor should we be. I fundamentally disagree with the premise that online learning is something that progressives should embrace because it is no substitute for a genuine classroom.

- blackton

November 17, 2011 at 6:24pm

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The costs of education in traditional classrooms will continue to rise because the cost of labor is increasing but the productivity of the labor -- the number of students taught at one time -- is fixed. It's just like with actors: those who act in live theater make much less than those in TV or film because the audience is smaller. Online education is a way of increasing the productivity of instructors, who can reach many more students. Of course, as blackton points out, you can't practically and effectively teach certain subjects remotely, but that doesn't mean people won't try. To paraphrase the old expression, "our instruction lacks quality but we make it up in volume!"

- mrheckman

November 17, 2011 at 7:38pm

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For about 15-30 k$, you can earn a legit degree from Western Governors University. To save even more, get started by taking Straighterline courses.

- dashendorf

November 17, 2011 at 7:45pm

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Oh please. As someone who has been actually teaching (for twenty years) at one of these large, "low quality" universities–a designation I, many of my students, and certainly my administrators would find insulting (what? low quality students? low quality faculty?)—I can tell you right now that on the one hand those same administrators think that this is the el dorado they've been waiting for (they even want to put it in our graduate programs), but on the other that it will never turn out that way. To quote from a recent review by Anthony Grafton (who has often graced the pages of this magazine), "Online courses, the other popular suggestion, can work well—so long as one also provides competent human supervision online, twenty-four hours a day, which makes such courses just as expensive as the traditional sort." (Readers of this piece would be well advised to read the whole review here: http://www.nybooks.com/articles/archives/2011/nov/24/our-universities-why-are-they-failing/ It does far more justice to the complexities of teaching and learning than any of the facile observations and comments here.) If "teaching" consists of simply communicating a designated body of material and then mechanically testing whether or not the student has acquired it, then sure, you can take an online course. You can even profit from it, perhaps profit greatly. However, I can tell you of another way to do the same thing, one with a proven track record of many, many years, but that requires only a relatively inexpensive, low tech investment. It's called a book. There is undoubtedly a place in higher education for online learning. As a practical alternative to certain types of large lecture classes it obviously has a place, and that place will grow to some degree in the future. State legislators and university administrators may indeed be fooled—many of them already are—into believing that this is both a cash cow and a means of cutting out the dreaded, evil faculty, etc, even while offering their cramped, narrow understanding of "education" to larger and larger numbers. But a laptop and a fiber optic cable are not going to grade your paper. Only a human being can do that. A computer will not reward the student who makes a clever or insightful comment on Rousseau in class or take a student step by step through the maze of research. Not, at least, until the final triumph of our robot masters.

- timteeter

November 17, 2011 at 11:32pm

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It's been 40 years, but I haven't fogotten a comment made by a political science professor in one of the few PS classes I took in college. He said that only in a wealthy country such as America could so many afford the luxury, the luxury of majoring in political science. The point of my prior comment is that we cannot afford that luxury any longer.

- rayward

November 18, 2011 at 1:07pm

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Meanwhile, the online sector of Phoenix University boasts a graduation rate of 4%. I wish these online universities had a good track record in terms of people completing degrees and getting better jobs, it would make the world a better place, but they just don't. Also, they are frequently much more expensive than community colleges and the credits are less easily transferred. If you want to convince me, stop presenting theoretical arguments and enrollment numbers (lots of people attempt suicide, that doesn't make it good). Give examples of online universities that provide value comparable to four year universities.

- WillPastor

November 18, 2011 at 3:37pm

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Why is political science such a bad option for an undergrad degree? It seems an odd one to pick on.

- ironyroad

November 18, 2011 at 5:33pm

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I don't believe my professor's comment was about political science; and I don't believe Mr. Carey's essay or my comment were about public universities or the relative advantage of on-line courses. Some of our best are public universities and on-line studies are not, not, a substitute for the classroom. I accept whatever changes the market dictates. But if I were a 22 year old recent grad, I'd be mad as hell. And if I were 18, I wouldn't buy what the higher education industry is selling.

- rayward

November 18, 2011 at 7:39pm

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