Bryan Appleyard

Why Blockbusters Will Always Rule Hollywood

So long, long-tail

This piece first appeared on newstatesman.com. In 2006, when global optimism about the new broadband-based, interactive Web 2.0 was at its height, Chris Anderson, then the editor-in-chief of Wired magazine, published The Long Tail. It was a lesson in the new world order for old companies. Eric Schmidt of Google announced that Anderson’s ideas had influenced his company’s strategic thinking “in a profound way.”

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Steve Jobs’s creation, long thought to be the smartest company in the world, is in danger of falling behind Google and Facebook in the race to be the internet platform of the future.

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