Bryan Appleyard

Why Blockbusters Will Always Rule Hollywood
So long, long-tail
January 17, 2014

This piece first appeared on newstatesman.com. In 2006, when global optimism about the new broadband-based, interactive Web 2.0 was at its height, Chris Anderson, then the editor-in-chief of Wired magazine, published The Long Tail.

Is This the Death of Apple?
December 06, 2013

Steve Jobs’s creation, long thought to be the smartest company in the world, is in danger of falling behind Google and Facebook in the race to be the internet platform of the future.