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Go Home Obama's New Message Takes Shape

JONATHAN CHAIT AUGUST 22, 2011

Obama's New Message Takes Shape

A week ago, the New York Times reported that the Obama administration was divided over its strategy between advisers who wanted to emphasize accomplishments and those who wanted to emphasize pragmatic accomplishments and those who wanted to confront Congressional Republicans:

Mr. Obama’s senior adviser, David Plouffe, and his chief of staff, William M. Daley, want him to maintain a pragmatic strategy of appealing to independent voters by advocating ideas that can pass Congress, even if they may not have much economic impact. These include free trade agreements and improved patent protections for inventors.

But others, including Gene Sperling, Mr. Obama’s chief economic adviser, say public anger over the debt ceiling debate has weakened Republicans and created an opening for bigger ideas like tax incentives for businesses that hire more workers, according to Congressional Democrats who share that view. Democrats are also pushing the White House to help homeowners facing foreclosure.

Even if the ideas cannot pass Congress, they say, the president would gain a campaign issue by pushing for them.

The Plouffe/Daley argument was always incredibly strange. The notion that Republicans might cooperate in passing legislation that would serve as the thematic centerpiece of Obama's reelection campaign seemed to deliberately ignore every piece of information from the last two and a half years. Even if Republicans somehow could be persuaded to cooperate with Obama's reelection strategy, it's wildly naive to think Obama could run on any accomplishments in such an awful economic environment. Whatever it is he could say he worked together with Republicans to pass, the reply would be, it didn't work.

The only plausible reelection strategy has to revolve not around taking credit but of assigning blame. That is a tricky thing to do when voters abhor partisanship. What we've seen over the last week is Obama's answer. His theme is, I'm the reasonable man, and those other guys won't compromise. Here's David Axelrod hitting the partisan anti-partisanship theme: 

 

David Axelrod said Sunday that when President Barack Obama unveils his new jobs plan in September, “There’s nothing in there that reasonable people shouldn’t be able to agree on.”...

Not surprisingly, Axelrod, talking to Jake Tapper on “This Week,” also hammered home recent points about the motives of the president’s opposition among Republican lawmakers and presidential candidates.

“When people don’t support plans that have in the past garnered bipartisan support, when people are willing to walk the country to the brink of default, when people, instead of saying where there’s a will, there’s a way, [say] it’s my way or the highway, you have to assume that politics is at play,” he said.

Axelrod said the middle class is being held hostage.

“It is unthinkable to me that the Republican Party would say we can’t touch — we can’t touch tax cuts for the wealthy, we can’t touch special interest corporate tax loopholes because that will hinder — hinder the economy, but we’ll allow a $1,000 tax increase on the average American come January. How could that be? The only explanation for it is politics,” he said.

And here's Obama hitting the same theme in his Saturday message:

The key thing to keep in mind about this strategy is that it doesn't really matter what Obama's plan would accomplish economically, because the plan is never going to pass. The point is to highlight popular proposals, especially middle-class tax cuts, that Republicans are blocking, and in so doing to assign them blame for economic conditions.

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"The point is to highlight popular proposals, especially middle-class tax cuts, that Republicans are blocking, and in so doing to assign them blame for economic conditions." Did I miss something. Has Obama actually submitted a proposal for middle class tax cuts and the Republicans blocked it? He talks about extending the Bush tax cuts for people earning less than $250,000 per year and the 2% payroll tax holiday, but I don't recall seeing an actual proposal that the Republicans are blocking. How can something be blocked when it doesn't exist.

- rayward

August 22, 2011 at 10:02am

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Hey, remember when Osama bin Laden got shot in the face?   That was awesome.  

- Konstantin

August 22, 2011 at 11:05am

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The best internal revenue code is a progressive rate without a lot of credits and special deductions. That is the most efficient way to collect revenue. Using the internal revenue code for a jobs program may be politically feasible, butm since taxpayers usually bend rules to their benefit, it requires more Revenue Agents to implement and more government power to enforce. Any efforts to create jobs would be better served by direct means.

- Nusholtz

August 22, 2011 at 11:26am

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How was Plouffe part of a winning campaign team? Axelrod I understand, but the more I read about Plouffe the less I understand how he can get anyone elected. As for Daley, I was disturbed when I saw him hired at CoS. Now I'm convinced that he's toxic waste.

- tmmats

August 22, 2011 at 11:31am

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Brilliant strategy. Too bad the Brits didn't follow it in 1940, mistakenly replacing Neville (Adolph is a man we can do business with) with that idiot partisan Winston (If Adolph invaded Hell I would make at least a favorable reference to the Devil in the House of Commons).

- drofnats1

August 22, 2011 at 1:29pm

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Why does Chait think Americans hate partisanship? Americans love partisanship. They just don't like to think of themselves that way. The Republicans exploit this disconnect constantly by making vicious attacks and telling outrageous lies while insisting in any number of ways that the problem is Democratic partisanship, hatred for American, blah, blah. Geez, doesn't anyone here know how to play this game?

- roidubouloi

August 22, 2011 at 3:15pm

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no Roid, we don't. Policy wonks, not politics wonks. :)
You'd think Axelrod could have come up with a few more opportunities to use the words "Republicans" and "Tea Party" in his evisceration of the "other guys".
Good point, Rayward, but it brings me back to my whole spiel about congressional democrats and doing their own damn job. But maybe Obama will finally start using Congressional Democrats as his personal hand-puppets after he unveils this new jobs bill thing, because these nitwits couldn't make political hay out of a Republican adultery scandal.

- GSpinks

August 22, 2011 at 4:42pm

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