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Go Home The Bailout That Worked

JONATHAN COHN OCTOBER 30, 2010

The Bailout That Worked

General Motors made news twice this week. First it announced that it was investing $190 million in a Michigan factory that will build its newest Cadillac and, along the way, create 600 jobs. Then it announced it would be buying back some of the preferred stock now owned by the Treasury Department, further reducing its debt to the government.

Even after the repurchase, GM will still owe the taxpayers around $40 billion. And the new GM workers are making a lot less money than old ones do. But the news is still pretty good--and, more important, it’s not isolated. The Detroit Three are making money these days and, if you believe the automotive magazines, they are making good cars, too.

Of course, you wouldn’t know it from the political debate. President Obama’s critics have vilified the auto industry rescue and most Americans, weary of bailouts, seem to oppose it. But I've long held a different opinion. Readers may recall my staunch defense of the auto industry and efforts to rescue it. And although I've been reluctant to revisit the subject prematurely, the signs of success are becoming impossible to ignore. You don't even have to take my word for it.

Back in the spring of 2009, when Obama was debating what to do with the car companies, the Economist magazine came out hard against a rescue. It’s about what you’d expect from a publication that extols the virtues of the free market so consistently and without qualification. And it’s why their subsequent change of heart, published a few weeks ago, is worth taking so seriously:

Many people thought this bail-out (and a smaller one involving Chrysler, an even sicker firm) unwise. Governments have historically been lousy stewards of industry. Lovers of free markets (including The Economist) feared that Mr Obama might use GM as a political tool: perhaps favouring the unions who donate to Democrats or forcing the firm to build smaller, greener cars than consumers want to buy. The label “Government Motors” quickly stuck, evoking images of clunky committee-built cars that burned banknotes instead of petrol--all run by what Sarah Palin might call the socialist-in-chief.

Yet the doomsayers were wrong. ... Mr Obama has been tough from the start. GM had to promise to slim down dramatically--cutting jobs, shuttering factories and shedding brands--to win its lifeline. The firm was forced to declare bankruptcy. Shareholders were wiped out. Top managers were swept aside. Unions did win some special favours: when Chrysler was divided among its creditors, for example, a union health fund did far better than secured bondholders whose claims should have been senior. Congress has put pressure on GM to build new models in America rather than Asia, and to keep open dealerships in certain electoral districts. But by and large Mr Obama has not used his stakes in GM and Chrysler for political ends. On the contrary, his goal has been to restore both firms to health and then get out as quickly as possible. GM is now profitable again and Chrysler, managed by Fiat, is making progress. Taxpayers might even turn a profit when GM is sold.

Megan McArdle, who writes for the Atlantic, was equally critical of the rescue. And, like the editors of the Economist, her policy instincts are strongly libertarian. But after visiting Detroit she, too, has revised her opinion. Although she stops well short of pronouncing it a success, she agrees it hasn't been a boondoggle:

Post-bankruptcy, GM is unquestionably a more viable firm than the stumbling giant we put on life support two years ago. The worst fears of many critics--including me--were overblown. The government did not simply leave the bloated legacy costs intact in order to protect its political friends. ...

The bailout wasn’t a good idea, and it will probably cost billions. But the government wastes billions of dollars every year, because for the United States, $1 billion adds up to the equivalent of less than one venti latte per American. At least in this case, we got something in return: a functional car company, resurrected from the ashes of the old GM’s bloated carcass. Americans probably won’t notice the few extra dollars they spent on the bailout. But they may eventually be glad when another shiny new Buick Enclave rolls off the Lansing assembly line, and into their driveway.

Give credit to McArdle and to the editors of the Economist: Faced with contravening facts, they've modified their assessments. (Let the record show my judgment was off, too: I had thought even a structured bankruptcy might cripple sales. Quite obviously, it did not.) I'm more sanguine about the return on the government's investment than McArdle; remember, it prevented a massive, concentrated unemployment hit when the economy could ill afford it. But I would agree much could still go wrong. GM still has a huge, unfunded pension obligation; friends with ties to the company tell me that it still has too much middle management. Chrysler's situation raises more questions.

But McArdle and the Economist editors want to make sure nobody takes from this episode the lesson that government can reliably manage an enterprise like the auto bailout. There we part company more clearly. This success, however partial and tentative, isn't accidental. It's a product of hard work by public officials who wanted to do right by their citizens. As Steven Rattner details in Overhaul, Obama and his advisers conducted extensive analysis and entertained a wide-ranging internal debate, putting policy well before politics.

I'm not saying they got everything right--not on this issue and not, for that matter, on many others. But they performed the same due diligence we expect of the private sector but have been told, by generations of conservatives, we can't expect of the government. Maybe it's time we revisited those expectations.

Still, designing policy is one thing. Selling it is quite another. Americans on the whole thought the bailout was too generous; those whose livelihoods depend on the auto industry thought it wasn't generous enough. Notwithstanding the announcements of new plants and new jobs, Obama can’t point to the tens of thousands of new, high-paying jobs he created. All he can do is point to the tens of thousands of jobs--actually, make that hundreds of thousands of jobs--that didn’t disappear. Things are a lot better, but they aren't good. And that's not a great slogan.

Making cars? Yeah, administration can do that. The problem is the bumper stickers.

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8 comments

Did GM produce large, gas-guzzling, poorly made cars because that's what GM liked to do? No, GM did so in response to government policy, which was in response to what consumers wanted. Urban sprawl, highways to everywhere, inadequate or non-existent transit. Cohn is optimistic that the "new GM" will be different. Sure, with an administration that demands a leaner GM with a more efficient fleet of smaller cars, I am optimistic too. But like the weather, expect change in public policy and with it a "new, new GM" that is a lot like the "old GM".

- rayward

October 30, 2010 at 10:02am

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This Republican has previously noted that I give the Obama administration a B for the auto bailout. First, they recognized that the fallout of a let them collapse policy would have had catastrophic economic effects through the supplier network. Second, Rattner et al did a workmanlike job of orchestrating the transition. My only downgrade is for the heavy-handed politicization of spreading the pain. The bondholders were raped; the union got off far more lightly than they deserved. I give pretty much the same grade to TARP. The Bush and Obama administrations averted catastrophic effects through the whole economy. In that instance the bankers were spared pain they richly deserved.

- lsernoff

October 30, 2010 at 12:32pm

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I guess Consumer Reports isn't a car review source Jonathan trusts, because they're still panning GM cars as inferior. I'm holding out hope for the Volt but the initial stories have been one disappointment after another. With $40 billion still pending, dare I say we should give GM at least a single cycle before pronouncing them "profitable" and, more importantly, that they've reversed their long history of awful decision making, sub-standard cars, poisoned labor contracts, etc.

- Lymon1

October 30, 2010 at 5:52pm

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Anyone who touts CR as a credible source of car reviews knows nothing about cars nor the industry. The only survey that ithe industry trusts is JD Powers and they put GM cars, along with Ford, on par with anything the Japanese build and above anything the Europeans build. Powers has been reporting as such but the CR loving crowd won't bother (look at where Cadillac or Buick ranks). They've been too brainwashed by their "source" against anything GM; CR can't even bring themselves to pan Toyota even though they set a record for recalls and screwed up cars in the last year. CR recommends a car, their sheep buy the car, so of course they'll say CR recommended a good car. It's not remotely a statistically valid survey. GM made their mistakes and they deserved what happened to them, but to say they build shoddy cars today is someone who has a case of rectal-cranial inversion or hates America and it's workers. CR needs to stick with appliances. They know nothing about cars as this is the same "review" panel that panned a Corvette for having "too much horsepower" and a "stiff ride". Duh.

- tnmats

October 30, 2010 at 7:34pm

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I thought the auto bailout (and TARP) were done for all the correct reasons, with some caveats as Isernoff points out. Just wanted to give Ron Bloom, and team member Harry Wilson, the credit THEY deserve. Really irksome that Steve Rattner is getting all the credit these days. As a lifelong Saab driver, I do not easily forgive GM that part of the fiasco. But, because I shall never buy another Saab, I am waiting for GMC to develop a winter-beating rugged hatchback that gets at least 40mpg. Hope the new GM is working on THAT for 2014 when I might be able to justify buying my next car. It was not TARP, the auto bailout, and the stimulus bill that led to this tsunami for the Dems. Obamacare was the tipping point. TNR really needs to get a grip on their defensiveness. yeah, the Volt sounds like a bust. always did.

- K2K

October 30, 2010 at 8:05pm

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tnmats - right, that's why CR pulled their recommendation for all Toyota models with the recent problems until the company satisfactorily establishes their safety. As for GM being *better than* all European cars and equal to all Japanese models, let me just say my rental car experience jibes more with CR, at least to date, but that's my whole point -- a little time to tell before we pronounce GM the new Honda please.

- Lymon1

October 30, 2010 at 9:53pm

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In the latest CR issue they absolved Toyota: http://blogs.consumerreports.org/cars/2010/10/consumer-reports-2010-annual-car-reliability-survey-gm-makes-big-strides-while-honda-toyota-dominate-pr.html If GM had had that many recalls and still having them (Toyota had yet another within the last few weeks), CR would have roasted them. They give Toyota a pass. CR has no credibility.

- tnmats

October 31, 2010 at 9:33pm

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Says K2K: "It was not TARP, the auto bailout, and the stimulus bill that led to this tsunami for the Dems. Obamacare was the tipping point." But as we've seen pointed out in these electronic pages lately, it was precisely those three things that got the Tea Party up and running early on. Stop Wehnering: The tsunami is because people don't have jobs, and the actual economic successes Obama and the Congress are remote enough from the experience of the average voter that they're easily subject to negative spin.

- frippo

November 1, 2010 at 9:47am

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