THE PLANK FEBRUARY 21, 2007
We've read a lot about last November as the "YouTube election," how YouTube was transforming politics, etc. What about YouTube transforming business? Here's the new -- and almost shocking to watch -- JetBlue apology video, depicting JetBlue's sunken-lidded-and-sleepless-eyed CEO taking a page from the Don Sherwood Confessional Spot Manual to damage-control the company's meltdown last week:
The impression left by this YouTube video, though, is strange. It's one thing to see politicians on YouTube -- we formerly saw them all the time on TV, so it's more subtle what the new medium adds. Most top businesses, other than the self-consciously quirky ones like Google or Ben & Jerry's or whatever, convey more of a suits-in-secret-boardrooms image than a CEO-of-the-people-talking-to-us-on-screen one. JetBlue was already sort of in the latter category, with its low-budget, sort of populist mission, but I bet we'll see more of this: Imagine if we'd lived in a world where, after Enron broke, Ken Lay went on YouTube.