THE PLANK JULY 22, 2008
Over at the Stump, Mike tackled some of the recent confusing
polling data. While pointing to the inconsistencies of Obama's lead
in the polls, Mike suggested that the tracking polls cannot be fully judged
until Obama's trip has fully settled in. But in the comment section, bigfish blamed the media's particular coverage of Obama for
his unexpected lag:
This is my unscientific opinion, but I think that
the main reason that Obama isn't as far ahead as all of us Good-Minded Liberals
think he should be is that the race has, so far, only been about Obama.
Even though Generic Republican gets blown out by
Generic Democrat, and McCain's policies get thrashed by Obama's policies,
neither is really accurate in describing the race right now. Specificity
has a way of bringing a candidate down, and gives the voting public something
to be against.
Let's say that (grossly), the Republican Brand
stands for "Patriotism, Small Government, and Family Values" while
the Democratic Brand is "International Cooperation, the Environment, and
Civil Liberties." (I know these are silly in their over-simplicity,
but just bear with me.) Let's also say that candidate McCain has specific
policy proposals that are "Stay in Iraq, No National Health Care, and
Don't Meet with Foreign Enemies" that contrast with Obama's "Get Out
of Iraq, Mostly Universal Healthcare and Meet with Enemies of the US."
The generic Democratic brand beats the generic Republican, and the
specific Obama beats the specific McCain. Unfortunately, because the
media is focused on Obama so much, the race isn't Republican vs. Democrat or
McCain vs. Obama, but rather Republican vs. Obama. "Patriotism,
Small Government, and Family Values" vs. "Get Out of Iraq, Mostly
Universal Healthcard and Meet with Enemies of the US"
is a muuuch closer race to call.
I wouldn't worry. Once the public focuses on
both candidates' actual policy prescriptions (instead of just
Obama's...*coughMEDIAcough*), I believe that Obama's lead will grow.