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Go Home Fighting The Last War

THE PLANK JULY 6, 2007

Fighting The Last War

A couple days ago Noam made the smart point that Hillary Clinton is executing a campaign strategy that she drew up for a political environment that doesn't actually match the political environment she's now competing in. If that's true for Clinton, it's even more true for John Edwards.

The Edwards people--including, it seems, John and Elizabeth--left the 2004 elections convinced that had Edwards won Iowa (and they believe he would have won Iowa if the Caucuses had been held just a few days later, given the way he was rising in the polls), he and not John Kerry would have been the Democratic nominee. Which is why Edwards has been essentially living in Iowa for the past three years. His campaign's strategy involves a sort of domino theory: a win in Iowa will lead to wins (or at least strong finishes) in New
Hampshire and South Carolina and on down the line. Which, of course, is the path Kerry took to the nomination in 2004.

But as John Judis points out today, an Edwards win in Iowa this time around probably won't be enough to propel him to the nomination. John writes:

Among the Democrats this year, Barack Obama and Hillary Clinton are both going to have enough money to compete. But John Edwards, who raised only $9 million in the last quarter, compared to $32.5 million for Obama and $27 million for Clinton, looks like he is going to fall by the wayside. The problem is a practical one. Edwards is hoping that a victory in the Iowa Caucuses on January 14 will boost his chances, but, given the condensed primary schedule, a victory probably won't help him enough if he doesn't already have the money to pay for advertising in the big states. Of course, Edwards could follow Steve Forbes's precedent and make a huge loan to his campaign.

That last possibility is an interesting-- but unlikely--one. Where Forbes's net worth was in the neighborhood of $500 million--and Mitt Romney, who's loaned his campaign about $9 million so far this cycle, has a net worth that's estimated to be between $190 and $250 million--Edwards's is a relatively paltry $30 million. Considering how much he'll likely be trailing Obama and Clinton in the funds department by early next year, I don't know if he'll have enough to make himself the sort of loan he'll likely need. And, if he doesn't, I think John's right: Edwards may well be toast.

--Jason Zengerle

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6 comments

If the "domino thoeyr" of Iowa wins is correct (and I have no idea if it is) then the amount of money shouldn't matter all that much. The theory goes that people want to vote for a winner. No matter how squished the primary schedule, people will know who won Iowa before they vote, and that is the relevant fact.

- epicciuto

July 6, 2007 at 11:40am

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Additionally, Edwards understands that anything other than victory in Iowa will put him in the second tier and thus cost him any and all media coverage. And once that's gone, he's out.

- ejbenjamin

July 6, 2007 at 11:52am

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That Jason can write that statement truthfully and without irony reveals at least 80% of what is wrong with the government of the United States of America, and its silly, quaintly nostalgic tagline of the people, by the people, for the people.

- williamyard

July 6, 2007 at 12:13pm

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Why should anyone give Edwards money? Maybe after he's spent every dime of his own $12 to $60 million. The guy just built himself a 28,000 square foot house.

- mookie

July 6, 2007 at 12:15pm

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I don't think that Edwards has made a strategic miscalculation, so much as he is taking the only path open to him. I'm sure he'd rather raise 30 million a quarter, run a national campaign, and have constant media coverage, but since that doesn't seem to be in the cards, he's playing the hand he's been dealt.

- clifton

July 6, 2007 at 12:45pm

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If you want Edwards to win, and to carry his positions on poverty, education, health care and the war into the White House, then you would contribute to his campaign -- unless your resentment of his wealth gets in the way. Funny - isn't it - that such resentment might help to bury a candidate whose competitors have raised so much more money than he has? When you end up with Hillary as your nominee, will your resentment have served you, or will it have served the big donors who have funded her success? Neil

- purcellneil

July 6, 2007 at 4:19pm

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