Via this morning's Hotline, I see that Fred Thompson told Hannity & Colmes last night that he'll probably announce his candidacy in September. His reasoning:
"August is kind of a down month, not much going on, so it wouldn't make sense to do it in August."
Sound familiar? It should. Here's Andy Card, explaining back in 2002 why the White House waited until September to start aggressively making the case for war with Iraq:
"From a marketing point of view, you don't introduce new products in August."