The Plank

Just Because You're Paranoid Doesn't Mean Michael Moore Isn't A Marketing Genius

By and

Advertising Age is reporting that a pirated copy of Michael Moore's new movie Sicko has turned up on the Internet and is now easily viewable for free. The article goes on to say that

Moore, and his distributor, The Weinstein Company, have every film maker's worst marketing nightmare on their hands--how to persuade people to go to the theater to see a show that's available free on the Internet.

I don't know. Doesn't this sort of thing actually help Moore's marketing plan--by generating even more free press for his film? (After all, the Ad Age story has already been picked up by Drudge and CBS, not to mention by, uh, me.) If I was as conspiratorial as a certain muckraking "documentarian," why, I might even think that. . . .

P.S. What's up with Ad Age slapping the headline "Al Gore steps in" above the news that Moore has hired David Boies to help him with his Cuba problems? Yes, Boies once repped Gore, but that doesn't mean Gore's helping Moore.

--Jason Zengerle

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