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Go Home Politico's Darkening Clouds

THE PLANK JULY 1, 2009

Politico's Darkening Clouds

In the upcoming issue of Vanity Fair, the magazine's media critic Michael Wolff writes a surprisingly positive 3400-word column about Politico. Not everyone shares this glowing assessment of the web-print startup. Last month, Politico’s chief foreign policy writer David Cloud resigned after only six months on the job. “It wasn't a good fit for me,” Cloud told me by phone this afternoon. Cloud joined Politico in January. In making the announcement, Politico’s top editors John Harris and Jim VandeHei stressed that Cloud’s hiring represented Politico’s commitment to broadening its coverage outside the horse race of Beltway politics. “David's hiring is part of our ongoing effort to expand coverage of Washington governance, the new administration and national defense,” they wrote in a staff memo on January 14. But Cloud didn’t take to Politico’s model of obsessive, politics-only reporting, and its freewheeling newsroom where staffers are expected to file news, often on multiple beats simultaneously. “Partly what I found, having come from the New York Times, there weren't [enough] resources,” Cloud explained. “They needed someone to cover the waterfront: foreign policy, defense, Obama's position in the world, which are all important things. I didn't want to be the sole person opining or reporting on these matters. It was too much of a burden at that point in my career.”“One of my frustrations about the place,” Cloud continued, “I’m used  to covering those things straight, by straight I didn’t mean they were pressuring me to inject some point of view into a story. It’s all done through the lens, ‘what does this mean for Obama?’ It’s an important lens to view things through, but it’s not the only lens I wanted to view those events through.”Cloud's hiring, and departure, represent a significant marker in Politico's evolution. When I spoke with Politico's owner Robert Allbritton earlier this year, he told me that Politico was branching beyond its scoops and blogs, and he held up Cloud as an example of Politico's maturation. "I would rather spend my money on a superstar like David Cloud
than on an investigative unit. Someone like Cloud is going to turn
stories twice week, rather than someone who turns a story once a
quarter."  Harris said that he remains a fan of Cloud, and that his departure doesn't signfy a shift away from policy. "I think he had trouble making the transition from a very traditional background from the New York Times to a less than traditional style at Politico." Harris added that at Politico, policy and politics can't necessarily be separated. "I think it's an error to have politics on the left side of their brain, and on the right side is policy."

In reading the Wolff piece, what I found most interesting is the evolution in his own thinking about Politico. Last fall, I interviewed Wolff in the course of reporting my TNR piece “The Scoop Factory.” I was interested in Wolff’s take, both because he’s been an astute media observer for years, and is also a first-person participant in the Web-news game with his aggregator Newser.com. When I asked Wolff what he thought of Politico last October, he was dismissive. “It’s the highest form of naivet

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If Politico is trying to pass itself off as a news source, then it has some growing up to do.  I find the reporting unprofessional and, at times, rather sloppy. This makes sense given the manic nature of the newsroom and Politico's obssesive need to scoop everyone and have reporters cover multiple beats.  

Politico is a political gossip rag, nothing more, nothing less. It breaks some good stories but it also posts some hairball-inducing garbage. And it doesn't really add to the discourse on policy so much as it rehashes the partisan snowball fights that occur daily.

When Politico gets an investigative wing or a similar social-service angle, I'll take it seriously as a legitimate news source.  But to me it's Hedda Hopper dressed up as a web zine.

- shaw-man

July 1, 2009 at 7:18pm

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It seems to me that Politico is more comparable, at least in breadth-of-focus, to Roll Call and The Hill than it is to the Post.  What is Roll Call's business model?  

- flynnb_az

July 1, 2009 at 9:38pm

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Oh wait, I just re-read that story from October ... that's what they had in mind.  

I prefer Roll Call, personally, but if you're going to read Politico, might as well have a hard-copy in your hand at least.  

- flynnb_az

July 1, 2009 at 9:46pm

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As I turn on CNN tonight and note all the top news headlines revolve [once again] around Michael Jackson, I am prompted to make the following predictions about the fate of the media in not too distant future:

1]

TMZ, Entertainment Tonight, the National Enquirer and Access Hollywood will all be sitting in the front row at Presidential news conferences

2]

Being a celebrity will become a prerequiste for winning any office in Washington    

As a consequence, all major universities will offer graduate school degrees in Becoming Famous

3]

All candidates for Congress and the White House will be required to guest host Saturday Night Live; either that or appear twice on Dancing With The Stars or three times on American Idol or four times on The View, Oprah, Celebrity Apprentice or Jerry Springer

4]

All campaign debates will unfold on Twitter    

The character count will be reduced to 20      

Personal attacks are encouraged

5]

Inaugural addresses, State of the Union speeches, White House functions, wars, cabinet appointments, Supreme Court nominations, signing statements etc. will be sponsored by corporations with the highest bids on Ebay

6]

All major foreign and economic policy will be handed over to a special "Assembly Of Experts"; they will assemble on the floor of the New York Stock Exchange or at meetings of the Council On Foreign Relations

7]

The media will pool their resources and scour the world in search of fresh scandals, celebrity pratfalls and new reality shows

gw

- iambiguous

July 2, 2009 at 12:16am

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Politico is having a good media month. First, Michael Wolff wrote glowingly about them in his Vanity

- Anonymous

July 22, 2009 at 2:53pm

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