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This Week In Corporate Logos

Within hours of reading the news that Nickelodeon is dropping its iconic "splat" logo after 25 years of service, I see Andrew Sullivan drawing attention (via Consumerist) to a truly remarkable example of getting it right the first time:

 

It is, of course, not quite accurate. But the actual variations in the Coke logo over the past 120 years have been astonishingly minimal.

--Christopher Orr