the 2002 Winter Olympics
Business School Case Study: Company R has the financial resources, the professional staff, the marketing know-how, and the business expertise to dominate its competition. But despite the near-universal familiarity of its signature product, Company R has been dramatically losing market share to upstart challenger Company S, which until recently was little-noticed outside of rural Iowa. Company R is obviously due for a major re-branding.
It’s Mitt Romney’s misfortune as a presidential candidate that his greatest administrative accomplishment—indeed, the centerpiece of his four-year Massachusetts governorship—was a health care reform plan that most of his fellow Republicans despise, because it provided the blueprint for President Obama’s 2010 health reform law.
With Republican prospects for 2010, and just maybe 2012, trending upward, it’s worth noting that Mitt Romney, the insiders’ front-runner for the GOP presidential nomination, has announced a publicity tour for his upcoming book, No Apology. He'll begin with two stops in (surprise!) Iowa in March. Team Romney has tried to suppress in advance any comparisons between the Mittster’s round of book signings and that of Sarah Palin. “We’re not going to match her crowd size or sales.