Advertising

Who Should Advertise During The Super Bowl? Hint: Not Pepsi

New companies stand to gain the most from America's biggest TV event

Researchers reveal the smarter science behind Super Bowl advertising 

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Apple is selling a lifestyle now—to those who can afford it.

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Kiefer Sutherland and Ray Liotta Are the New Most Interesting Men in the World?

Liquor ads in the age of the "gentleman" spokesman

Does every liquor really need its own "gentleman" spokesman?

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Feminism's Next Frontier: Drycleaning

One chain says its competitors charge women more than men

ZIPS says its competitors charge women more than men.

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Last night LeBron James came through for the Miami Heat. Can he also come through for Obamacare? As Politico’s Kyle Cheney is reporting, the Administration has approached the National Basketball Association about helping to make the public aware of the new health insurance options that Obamacare will make available next year. It’s not clear exactly what the NBA or its stars would be doing, according to Cheney, or even if the league has agreed to participate.

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