Cindy Rosenwald

Big (Brother) Pharma
August 29, 2006

For years Dr. Peter Klementowicz suspected that pharmaceutical sales representatives knew more about the prescriptions he was writing than they let on. Klementowicz, a cardiologist in Nashua, New Hampshire, would occasionally hear curious statements from drug reps, such as, “you’re one of my targets.” His suspicion peaked when a friend told him she overheard a group of reps at a local Panera Bread discussing ways to induce Klementowicz to prescribe their drugs. How did they know he wasn’t already prescribing their drugs?