Coca-Cola

Field Of Kitsch
August 17, 1992

Is nostalgia wrecking baseball?

Age of Celebritics
February 24, 1986

LOS ANGELES—Let’s see. On March 1 we have the Great Peace March. Three thousand people walking from Los Angeles to Washington for nuclear disarmament, starting at a star-studded concert in the L.A. Coliseum. Endorsed by Madonna. Tents provided by North Face. Shoe sponsorship under negotiation. Total cost: $20 million. Arrives in Washington November 15. Meanwhile, on May 25, there’s Hands Across America. A 4,000-mile human chain from Los Angeles to New York to raise $100 million to “combat domestic hunger and homelessness.” Organized by USA for Africa (“We Are the World”).

The Consumer
October 31, 1970

Consumer interest in pollution is compelling industries accused of polluting to seek remedies without sacrificing their investments. The president of Coca-Cola, J. Paul Austin, promises a new ad campaign for returnable bottles with the slogan, “wouldn’t you rather borrow our bottle than buy it?” He says his corporation has invested in water purification programs and in an unusual anti-pollution device: the glass-grinding machine. The experimental grinders were installed in an Atlanta supermarket, where one-way bottles could be dumped.

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