Dan Ariely

Show Me the Money

Seduction by Contract: Law, Economics, and Psychology in Consumer MarketsBy Oren Bar-Gill (Oxford University Press, 280 pp., $40) WHAT DO people notice? What do they miss? In the late 1990s, the social scientists Christopher Chabris and Daniel Simons tried to make some progress on these questions by asking people to watch a two-minute movie, in which six ordinary people pass a basketball to one another. The simple task? To count the total number of passes. READ MORE >>

Over the weekend, The Washington Post took a look at how D.C. residents are adapting to a new five-cent tax on plastic bags that went into effect on January 1. READ MORE >>

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