Dan Ariely
Live, From 2012, It’s The Best Essays From 2011!
Show Me the Money
Seduction by Contract: Law, Economics, and Psychology in Consumer MarketsBy Oren Bar-Gill (Oxford University Press, 280 pp., $40) WHAT DO people notice? What do they miss? In the late 1990s, the social scientists Christopher Chabris and Daniel Simons tried to make some progress on these questions by asking people to watch a two-minute movie, in which six ordinary people pass a basketball to one another. The simple task? To count the total number of passes. READ MORE >>
Quick Fix Of The Day
Why D.C.'s Skimpy Bag Tax Works So Well
Over the weekend, The Washington Post took a look at how D.C. residents are adapting to a new five-cent tax on plastic bags that went into effect on January 1. READ MORE >>