The NBA Is Destroying its Brand. How Did it Come to This?
November 21, 2011
Professional basketball’s labor negotiations have so far moved through three stages: Very public grandstanding, mean-spirited negotiations, and a series of far-flung ultimatums. We are now in the post-negotiations phase—a phase that David Stern, Comissioner of the NBA, has referred to as “nuclear”—in which each of the three parties involved has gone its own way. The NBA—for labor purposes, the team owners and Stern—have yanked their best worst offer and replaced it with one that would undo decades of uneasy cooperation.
April 15, 2009
On the basketball courts of New York City, there may be no truer measure of a player's stature than his nickname. If a player is considered good, then his moniker will be something straightforward: "Pee Wee" if he is short; "Lefty" if he shoots with that hand. But if a player is viewed as great, then his talent can actually inspire poetry. He will be called "Half-Man Half-Amazing" for his superhuman dunks or "Skip to My Lou" for the way he hopscotches down the court as he dribbles past hapless opponents.