Friedrich Hebbel

Don't Be Evil
July 13, 2011

In the Plex: How Google Thinks, Works, and Shapes Our Lives By Steven Levy (Simon & Schuster, 423 pp., $26)  The Googlization of Everything (And Why We Should Worry) By Siva Vaidhyanathan (University of California Press, 265 pp., $26.95)  I. For cyber-optimists and cyber-pessimists alike, the advent of Google marks off two very distinct periods in Internet history. The optimists remember the age before Google as chaotic, inefficient, and disorganized.