In the music business, as in government finance, partial fixes are not fixes at all, but, more often, appeasements and, sometimes, impairments. Last week, the National Association of Recording Arts and Sciences (NARAS), the industry body that runs the Grammys, responded to pleas from its appropriately panicked membership and announced a plan to improve the awards through consolidation. NARAS eliminated 31 award categories—nearly one third of the 109 categories honored in past years.
Like everything Lady Gaga does, the hype campaign for her new single, “Born This Way,” has been so grandiosely theatrical that it seems, simultaneously, like genius and a joke. Ever since the summer, she has been teasing concert audiences and interviewers about the record with the subtlety of a grindhouse mare, establishing the title as a catch phrase months before she revealed the song.
ON THE SEATING CHART of the creative fraternity, record producers occupy one of the rows behind film directors and in front of book editors. In recording, it is the performers who are the "artists," as the music press and the people who run the Grammys like to remind us. Producers, as a rule, are hired by record companies to produce in a fundamentally commercial sense: to supply product. The task involves extraction (from the artists), organization and supervision (of those artists and their work), and collaboration (with the artists), in varying measures; the producer's job is essentially sus