Jake Nava

What’s Really Disturbing in Kanye West’s ‘Monster’ Video? Kanye.
January 07, 2011

Of course it’s offensive. To recognize that about the video that Kanye West released last week for his self-portrait in song, “Monster,” is to acknowledge its intent without seeing the fullness of its effect. The video was directed by Jake Nava, who is celebrated for making commercials that market glamour brands (Armani, L’Oreal) with sexy celebrities (Jessica Alba, Maria Sharapova), as well as music videos that market sexy female musicians (Beyoncé, Britney Spears, Shakira) like the glamour brands they are.