marketing

Do E-Cigs Help People Quit Smoking—Or Make Them Start?
April 24, 2014

The debate about E-Cigs—an alternative to a truly harmful habit—seems strange. Until you understand this.

This Is How to Convince Conservatives to Recycle
A new study reveals how to appeal to different political ideologies
May 14, 2013

A new study reveals how to appeal to different political ideologies.

The New Budweiser Can is About Impressing Millennials, Not Improving Ergonomics
April 22, 2013

That new dumbbell-shaped can isn't about improving ergonomics–it's about impressing millennials. (But don't tell them the can uses twice as much aluminum.) 

What Republicans Don't Understand About Rebranding
March 20, 2013

A makeover is meaningless if your product doesn't improve, too.

Assessing the New Beer Bottle
February 04, 2013

Heineken has ditched its iconic bottle in favor of a sleeker, taller model. Our omnivorous critic likes it.