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This Is How to Convince Conservatives to Recycle

A new study reveals how to appeal to different political ideologies

A new study reveals how to appeal to different political ideologies.

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That new dumbbell-shaped can isn't about improving ergonomics–it's about impressing millennials. (But don't tell them the can uses twice as much aluminum.) 

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A makeover is meaningless if your product doesn't improve, too.

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Heineken has ditched its iconic bottle in favor of a sleeker, taller model. Our omnivorous critic likes it.  

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