Do E-Cigs Help People Quit Smoking—Or Make Them Start?
April 24, 2014
The debate about E-Cigs—an alternative to a truly harmful habit—seems strange. Until you understand this.
This Is How to Convince Conservatives to Recycle
May 14, 2013
A new study reveals how to appeal to different political ideologies.
That new dumbbell-shaped can isn't about improving ergonomics–it's about impressing millennials. (But don't tell them the can uses twice as much aluminum.)
What Republicans Don't Understand About Rebranding
March 20, 2013
A makeover is meaningless if your product doesn't improve, too.
Assessing the New Beer Bottle
February 04, 2013
Heineken has ditched its iconic bottle in favor of a sleeker, taller model. Our omnivorous critic likes it.