Mieshelle Nagelschneider

Why Do Cats Run the Internet? A Scientific Explanation
March 01, 2012

Cats may not be man’s best friend, but they’re arguably something even better: man’s key to instant Internet pageviews. It’s a long-established fact that Internet content—whether it’s a cutesy video, a photoshopped inside joke, or a longform public health article—has a better chance of achieving coveted “viral” status if it somehow evokes the sound of purring. But if we’ve come to accept that cats play an outsized role on the World Wide Web, our understanding of why that’s the case still lags.