National Basketball Association
"Why don't I learn? The answers to life's problems aren't at the bottom of a bottle. They're on TV!"—Homer Simpson A thirty-second spot on ABC's "Roseanne" will cost advertisers $375,000 next year. "Roseanne" is the No. 1 show of the past television season. It's a comedy of lower-middle-class resentment, of a particularly modern kind. The heroine is a woman who struggles to balance the obligations of holding a job and raising a family in a world of sexism, oppressive bosses, dead-end jobs, pinched finances, and other social forces generally unhelpful to people in her position.
Pardon us for harrumphing, but whatever' became of the fresh-faced, clear-eyed ball player who played clean and lived the same way, and whose idea of a good time was to go to a children's hospital and sign a few autographs? Even if such athlete-heroes bulked larger in legend than in reality, at least there used to be more conscientious efforts to keep up appearances.