The Iranian regime's “cyber-jihad” began in June 2009, a perverted response to the massive protests that followed that year's presidential election. The government saw the three million peaceful demonstrators who poured into the streets of Tehran and other cities as a threat, and they determined that “social media” was the culprit. The gruesome murder last month of Sattar Beheshti in a secret prison in Tehran is a stark reminder that the use of the word jihad—holy war—was not a metaphor, but a warning to the opposition.
Steve Jobs made product launches into media events. Now those same Apple rollouts determine the schedules of a bunch of other companies.