Rick Rubin

The Producers

ON THE SEATING CHART of the creative fraternity, record producers occupy one of the rows behind film directors and in front of book editors. In recording, it is the performers who are the "artists," as the music press and the people who run the Grammys like to remind us. Producers, as a rule, are hired by record companies to produce in a fundamentally commercial sense: to supply product. The task involves extraction (from the artists), organization and supervision (of those artists and their work), and collaboration (with the artists), in varying measures; the producer's job is essentially sus

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