Brian Clough is a legend among English soccer managers. He was the youngest coach in the league when, at 30, he took over Hartlepools United in 1965. In the early 1970s, he lifted a mediocre Derby County team from the Second Division to champion of the First, playing in a European Cup semifinal along the way. And in the late 1970s, he took an obscure Nottingham Forest squad all the way to back-to-back European Cup trophies, a feat considered one of the greatest in the history of the sport.
The best-selling sports video in England at the moment is titled "Do I Not Like That." The sports section of The Independent on Sunday newspaper contains a column called "Do I Not Like That." On t.v. a few weeks ago, the hosts of a satirical soccer program wore t-shirts bearing the phrase "Do I Not Like That." A recent c.d. release on the hip Too Pure label is titled "Pop (Do We Not Like That?)." In a t.v. advertisement for the yellow pages, a middle-aged, slightly nerdish man exclaims, "Do I not like orange!" when offered a choice of colors for the goods he wants to order.