The Mobile Vote

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THE PLANK NOVEMBER 30, 2007

The Mobile Vote

Mike points
out
at The Stump that a Clemson poll putting Barack Obama only
two points
ahead of Hillary in South
Carolina has been smacked
down
by new evidence pegging Clinton to win by 23 points. Yowch.

Of course, this instance underscores the inconsistency of
polling numbers, and the need for averages (RCP is now a full-on obsession),
but further, it brings to mind a massive gap in even the most precise polling methodology:
cellular phone users.

I haven't had a land line in four years. No, five. Sure, I
don't live in Iowa (none of my resident states, past and present, has any hope of swaying the
election), but I am as rabidly abreast of the issues as any--polled--voter. Why
is no one calling me? In this day and age, how many more cell-phone-only voters
are excluded from the conversation?

If someone knows more about whether mobile phone numbers are
included in local polls, do tell. For now it seems obvious that a large sector
of the electorate (probably young, but with a decent chunk at voting age) is
being left out of the poll-driven national discussion. How to account for this?
And, more importantly, which candidate can expect an unexpected surge among
these unpolled masses?

Update: Noam points me to a Pew study
that suggests the 'cell-only' public doesn't significantly alter poll
results. I looked a little closer, and that's true, except for the
issue of gay marriage--a metric with clear generational correlation.
Mobile users approved at a margin of 51-37 over non-cell users(though
the landliners carried the day; their 37% was the reported figure). If
the exclusion of mobile users excludes all equally, it should have no
effect on election-day results. But if an old/young divide in the
electorate tracks onto a cell/no-cell divide, the candidate doing
better among youth can expect a bump. Call me! 

--Dayo Olopade

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