A Beer Economics Conundrum (Updated)
July 22, 2010
Pabst Blue Ribbon is being sold in China... as an ultra-high end luxury drink: In America it's called PBR and is the blue-collar/hipster beverage of choice. In China it's called Pabst Blue Ribbon 1844 and will run you $44 a bottle. Pretty steep for a beer whose biggest draw in the U.S.