branding

Little Debbie Gets a (Very Minor) Fashion Update
But the snack food company wants you to know her "innocence and purity" are still intact
May 20, 2013

Annals of branding: The snack-food icon gets a minor makeover, but the company wants you to know she's still innocent and pure.

Pepsi Has a New Look. Again.
Unlike Coke, Pepsi's design has to change with the times. Assessing the new bottle's youth appeal.
March 28, 2013

Unlike Coke, Pepsi's design has to keep changing to keep up with its youthful branding. And a torpedo-shaped new bottle nails it.