The Branding of an American President
May 18, 2015
What do logos say about each candidate, their messages, and the zeitgeist?
Little Debbie Gets a (Very Minor) Fashion Update
May 20, 2013
Annals of branding: The snack-food icon gets a minor makeover, but the company wants you to know she's still innocent and pure.
Pepsi Has a New Look. Again.
March 28, 2013
Unlike Coke, Pepsi's design has to keep changing to keep up with its youthful branding. And a torpedo-shaped new bottle nails it.