How (and Why) Do You Create a Personal Brand?
September 29, 2015

A Twitter conversation with freelance writer Ann Friedman.

Me, Inc.
September 28, 2015

Is it possible to appeal to everybody and still be authentic?

The Branding of an American President
May 18, 2015

What do logos say about each candidate, their messages, and the zeitgeist?

Little Debbie Gets a (Very Minor) Fashion Update
May 20, 2013

Annals of branding: The snack-food icon gets a minor makeover, but the company wants you to know she's still innocent and pure.

Pepsi Has a New Look. Again.
March 28, 2013

Unlike Coke, Pepsi's design has to keep changing to keep up with its youthful branding. And a torpedo-shaped new bottle nails it.