branding

The Branding of an American President
May 18, 2015

What do logos say about each candidate, their messages, and the zeitgeist?

Little Debbie Gets a (Very Minor) Fashion Update
May 20, 2013

Annals of branding: The snack-food icon gets a minor makeover, but the company wants you to know she's still innocent and pure.

Pepsi Has a New Look. Again.
March 28, 2013

Unlike Coke, Pepsi's design has to keep changing to keep up with its youthful branding. And a torpedo-shaped new bottle nails it.