Spooky Music, Steelworkers, and American Flags: A Brief Taxonomy of the Political Ad Wars
May 26, 2012
The fateful marriage between TV advertising and presidential politics that was consecrated 60 years ago with a crudely drawn black-and-white cartoon endorsing Dwight D. Eisenhower—the amateurish off-screen musical narration: “You like Ike. I like Ike. Everyone likes Ike for president”—will culminate this year in an estimated $1-billion-plus orgy spent trying to define the Obama-Romney race.