Ian Ayres

He claims to be a rigorous academic. He's not.

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Quick fixes get a bad press (i.e., "there are no quick fixes"). But some problems (e.g., not remembering postage rates, sitting in long lines to exit parking garages) really are easily fixed (forever stamps, pay machines by garage elevators). In the May 26 Wall Street Journal Dan Ariely, a professor of behavioral economics at Duke, considers why it is that people lie or cheat in small everyday ways ("Why We Lie"; this appears to be an excerpt from a new book, The Honest Truth About Dishonesty).

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