Microsoft

Apple is selling a lifestyle now—to those who can afford it.

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Jonathan Franzen wouldn’t know irony if he tripped over it. Last year, he declared that “serious readers and writers, these are my people. And we do not like to yak about ourselves,” at a public reading. At a large university. In front of many people.

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Microsoft announced today that Steve Ballmer is stepping down as CEO some time in the next year, and you gotta feel sorry for the guy. In the theatre, they say: Never follow an act involving children. Ballmer had to follow an even tougher act: Bill Gates. Gates is a master of the second act, having done two star turns: first as a software entrepreneur (he pretty much invented the part, which has been widely imitated but never equaled) and CEO, and then as a philanthropist.

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The Myth of the Lone Inventor

Tesla CEO Elon Musk is wrong to oppose government subsidies. After all, he benefitted from them.

Tesla CEO Elon Musk is wrong to oppose government subsidies. After all, he benefitted from them.

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How Much for That Startup?

What Amazon's Purchase of Goodreads Tells Us About the Content Wars

What Amazon's purchase of Goodreads tell us about the content wars.

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Microsoft's Mark Penn Mistake

The tech giant is treating Google like a political rival

It's running a political campaign against Google.

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China Is Not the Gaming Industry's Next Great Frontier

The People's Republic may lift its ban on consoles. It wouldn't be the boon that many expect.

The People's Republic may lift its ban on consoles. It wouldn't be the boon that many expect.

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Atari Is Not an Anomaly

The pioneering video game company is dead. Its successors are making the same mistakes.

Sony, Microsoft, and Nintendo think it's all about the console and blockbuster games. Atari thought so, too.

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Baudrillard and Babes at the Consumer Electronics Show

The surreal magic of the annual gadget extravaganza in Las Vegas

At the annual gadget-industry trade show, Lydia DePillis finds blink-controlled TVs, angry tech bloggers, and a World’s Fair for an age when brands are more important than countries.

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Avis buying Zipcar was a no-brainer. But what should it do about the next generation of car-sharing startups?

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