Steven Levy

Don't Be Evil

In the Plex: How Google Thinks, Works, and Shapes Our Lives By Steven Levy (Simon & Schuster, 423 pp., $26)  The Googlization of Everything (And Why We Should Worry) By Siva Vaidhyanathan (University of California Press, 265 pp., $26.95)  I. For cyber-optimists and cyber-pessimists alike, the advent of Google marks off two very distinct periods in Internet history. The optimists remember the age before Google as chaotic, inefficient, and disorganized.

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End State

California is a mess, but I love it all the same--especially the Bay Area, where I lived for 15 years. I went to Berkeley in 1962--a refugee from Amherst College, which at that time was dominated by frat boys with high SAT scores. I didn't go to Berkeley to go to school, but to be a bus ride away from North Beach and the Jazz Workshop. In a broader sense, I went to California for the same reason that other émigrés had been going since the 1840s. I was knocking on the Golden Door. Immigrants from Europe had come to America seeking happiness and a break with their unhappy pasts.

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