William Ruckelhaus

The End of Automania
November 23, 2010

In January 1973, William Ruckelhaus, the administrator of the newly formed Environmental Protection Agency, traveled to Los Angeles to break the bad news to residents: They were going to have to drive less. Automobile smog was choking the city, in stark violation of the Clean Air Act, and the EPA had hatched a plan to clear the air, by promoting mass transit, parking fees, high-occupancy lanes, and gasoline rationing. The reaction from car-loving Californians was a combination of shock and outright rage. "That's the dumbest thing I've ever heard," fumed one resident.