Alexander Farmer

The Good Giant and the A.A.A.
July 17, 1935

Public opinion, which once upon a time was only a symbolic figure in cartoons, has become a valuable commercial property. The banners and buttons of World War propaganda showed, as one writer has explained, “the possibilities of molding public opinion toward an objective. Its success convinced leaders how vital it is to gauge public reaction to ideas or products; how necessary it is to get public support.” And big business, having learned the technique of selling its products, is now trying to sell itself.