Paul Lukas

The Vocabulary of Flesh
April 19, 2013

Beef and pork producers are putting new information labels on meat. Is this about educating carnivorous ignoramuses, or tricking them into paying more for un-sexy cuts?

The Internet's Most Niche Website Is Also One of Its Most Brilliant
April 09, 2013

The basic premise of One-Man Focus Group is that cultural criticism shouldn't be the exclusive province of cinema, literature, music, and the like.

Pepsi Has a New Look. Again.
March 28, 2013

Unlike Coke, Pepsi's design has to keep changing to keep up with its youthful branding. And a torpedo-shaped new bottle nails it.

Kosher-for-Passover Coke: It's Not Just for Jews Anymore
March 25, 2013

Why is this cola different from all other colas? Because it is made without high-fructose corn syrup—which explains why foodies stock up on Coke every Passover.

Basketball Uniforms are Getting Sleeves
March 18, 2013

A new breed of basketball jersey is showing up on major college hoops courts—and, bucking tradition, they aren't sleeveless. Our critic asks if they're any good.

Would You Buy a $70 Flannel Shirt from John Fogerty?
March 11, 2013

It's one thing for rock stars to sell shirts emblazoned with their band's name. It's quite another when everyman rockers begin selling their everyman outfits—a plain old flannel shirt, say—for top dollar. 

It's Time for a New President—on Our Coins
March 04, 2013

Uncle Sam is rolling out new designs for the reverse side of our coins. It's time to change the presidents on the front sides, too. 

Assessing Monopoly's New Cat Token
February 25, 2013

The cut-throat capitalist board game is changing its tokens—goodbye, iron; hello, kitty-cat. But is the new token too cute for the heartless world of board-game real estate? 

We've Got Stripes
February 18, 2013

What do a new American Airlines liver and a 7-11 brand overhaul have in common?

TD Ameritrade Visits Big Rock Candy Mountain
February 11, 2013

What's that song playing in the background of the online brokerage's TV spot? Our obsessive cultural critic evaulates the unintentionally subversive message.