Paul Lukas

The Vocabulary of Flesh

Chewing over the meat industry's redefinition of chops and steaks

Beef and pork producers are putting new information labels on meat. Is this about educating carnivorous ignoramuses, or tricking them into paying more for un-sexy cuts?

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The basic premise of One-Man Focus Group is that cultural criticism shouldn't be the exclusive province of cinema, literature, music, and the like. Given the proper perspective and the presence of a reasonably articulate observer, virtually anything can be subjected to insightful, illuminating critique. Or at least that's the idea.

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Pepsi Has a New Look. Again.

Unlike Coke, Pepsi's design has to change with the times. Assessing the new bottle's youth appeal.

Unlike Coke, Pepsi's design has to keep changing to keep up with its youthful branding. And a torpedo-shaped new bottle nails it.

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Kosher-for-Passover Coke: It's Not Just for Jews Anymore

An Unscientific Taste Test

Why is this cola different from all other colas? Because it is made without high-fructose corn syrup—which explains why foodies stock up on Coke every Passover.

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Basketball Uniforms are Getting Sleeves

Assessing a sports sartorial shift

A new breed of basketball jersey is showing up on major college hoops courts—and, bucking tradition, they aren't sleeveless. Our critic asks if they're any good.

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It's one thing for rock stars to sell shirts emblazoned with their band's name. It's quite another when everyman rockers begin selling their everyman outfits—a plain old flannel shirt, say—for top dollar. 

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Uncle Sam is rolling out new designs for the reverse side of our coins. It's time to change the presidents on the front sides, too. 

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The cut-throat capitalist board game is changing its tokens—goodbye, iron; hello, kitty-cat. But is the new token too cute for the heartless world of board-game real estate? 

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We've Got Stripes

Stripes are having a cultural moment. Our critic takes a look.

What do a new American Airlines liver and a 7-11 brand overhaul have in common?

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What's that song playing in the background of the online brokerage's TV spot? Our obsessive cultural critic evaulates the unintentionally subversive message.

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