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Go Home Mitt Could Have Won Ohio. The Reason He Probably Won't?...

PLANK NOVEMBER 6, 2012

Mitt Could Have Won Ohio. The Reason He Probably Won't? Principle.

Suffice it to say, it’s hardly a shock that Mitt Romney is on the verge of losing Ohio. It doesn’t take a political scientist to see how a guy might struggle after urging bankruptcy for a state’s key industry, as Romney did for the automakers. And Romney’s lord-of-finance pedigree was never going to endear him to Ohio’s proletarian class. For that matter, even George W. Bush, who was burdened by neither a betrayal of the car industry nor Wall Street success, barely carried the state, winning by 2.5 percentage points in 2004 and 3.5 points four years earlier. 

Nonetheless, the simple fact that Romney has kept Ohio close—that he may only lose narrowly in a place Republicans frequently win—suggests there was something he could have done to change the likely outcome. Sure, the auto bailout was a lost cause. But, at the very least, there were ways to neutralize the “rapacious capitalist” line on his CV. I’m thinking in particular about four policy issues that would have helped him play against type: Tax goodies for the rich, Chinese currency manipulation, overgrown banks, and Wall Street speculators. Romney might have led in the polls heading into Election Day had he staked out more populist terrain in any of these areas.  

Consider taxes. Romney personally saves millions of dollars each year because most of his earnings come from investment income, which is taxed at the 15 percent capital-gains rate instead of the 36 percent rate he’d pay on a salary. Coming out for raising that rate would have bought him instant credibility with voters, many of whom pay a higher effective rate than he does. But instead he assured us he’ll preserve his own windfall. 

On China, Romney has famously said he would declare the country a currency manipulator on his first day in office. But as anyone familiar with U.S.-China economic relations will tell you, the currency manipulator designation is largely symbolic. It triggers no substantive retaliation of any kind. Though China wouldn’t exactly have welcomed the designation—its leaders certainly discouraged the Obama administration from making it—they would no doubt have understood the context in which Romney made the promise and would have taken it in stride. And that’s assuming he even followed through, which is unlikely given the amount of wiggle room involved. A truly tough China policy, by contrast, would be a measure like the one the Senate passed last October, which mandated stiff tariffs for Chinese goods if the country tamped down its currency. But, of course, Romney never came anywhere close to endorsing such a bill. 

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As for Wall Street, Romney did try getting to Obama’s left on financial reform during the first presidential debate, complaining that the Dodd-Frank bill Obama signed in 2010 commits the government to bailing out big banks. But anyone can criticize the president for perpetuating “too big to fail,” as Romney’s fellow Republicans did over and over again during the legislative fight that spring. The criticism is transparently disingenuous as long as you duck any measure that actually gets tough on big banks, as Romney has today and congressional Republicans did back then. If the GOP nominee wanted to put his money where his mouth is, he could have supported the Brown-Kaufman “Safe Banking Act,” which would have forced the three largest megabanks to split themselves roughly in half. Shockingly, he did not. 

Finally, Romney could have showed that he prizes productive investment over rank speculation by, say, favoring a financial transactions tax that makes it costly to move in and out of stocks with lightning speed. He could have proposed limiting the deductibility of interest on corporate debt, which would have made it much less profitable for his fellow private-equity magnates to take over companies and bury them debt. Once again, he took a pass

It’s not that Romney was oblivious to his Bain Capital baggage, as his musings on China and financial reform make clear. It’s that halfsies were never going to cut it in a place like Ohio. The state has a high rate of union membership (about 14 percent, versus 5 percent in Virginia and 6 percent in Florida), and those union members vote in large numbers (about 28 percent of the Ohio electorate in 2008). More importantly, unlike their counterparts in Florida and Virginia, Ohio’s working-class voters are acutely aware of their economic self-interest. As one labor official recently explained it to me, they aren’t reliant on the flighty media to scrutinize a candidate’s positions. They have their own sources of information through their unions. And, whatever else you might say about unions, they can certainly smell a rat when they find one. 

All of which is to say, if Romney was going to move working-class votes in Ohio, he was going to have to embrace a concrete version of at least one of these policies. Still, it could easily have worked for him had he gone that route. As the labor official told me, “I don’t know what we would have done if he’d supported the [Senate China] bill.” It would have been an instance of Romney genuinely outflanking Obama, whose administration has resisted the bill and has gone so far as to make common cause with John Boehner’s House Republicans to bottle it up.

And yet, in retrospect, there was never any risk of Romney endorsing something so specific it would force him to get tough as president. To see this, you could start by consulting his top six sources of campaign cash—a few mom and pop operations that go by the name of Goldman Sachs, Bank of America, Morgan Stanley, JP Morgan Chase, Credit Suisse, and Wells Fargo. It’s hard to believe these masters of the universe would have pitched in more than $5 million if they weren’t clear on what they were getting in return.  

More importantly, Romney would never have committed himself to truly populist policies because—how to put it?—they make him want to dry heave. The conventional wisdom is that Romney is completely conviction-less—that he will very nearly say and do anything to get himself elected. And, over the past six years, he’s certainly done a fine job persuading us of that. But, as it happens, the conventional wisdom is wrong here. Romney turns out to be a true-believer in at least once cause: the cause of finance-capitalism. He is, in fact, so devoted to the creed that he refused to embrace the one set of policies that could have handed him the presidency. 

To a rather breathtaking extent, then, Mitt Romney isn’t on the verge of losing because he lacks principle. He’s on the verge of losing for his principles. You almost have to stand back and admire the guy.

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19 comments

"Romney might have led in the polls heading into Election Day had he staked out more populist terrain in any of these areas." So ... if Romney had run as a fake Democrat he would have won Ohio against a real Democrat? What is this - slow news day?

- icarus-r

November 6, 2012 at 12:23am

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Halloo, icar! I saw your moniker over at The American Conservative recently, of all places. In your ineffective counter to Noam, you forget that old adage that you can fool some of the people all of the time. Thank you for all your stellar election coverage, Noam, particularly for your superb cover story on Mitt Romney.

- liberalref

November 6, 2012 at 4:02am

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Hello to Libref! I was worried when you disappeared. See? SND is alive and well.

- Nusholtz

November 6, 2012 at 7:30am

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"But instead he assured us he’ll preserve his own windfall. " His own personal interest is Romney's North Star.

- Nusholtz

November 6, 2012 at 7:32am

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Of course, if Obama loses Ohio (or the election), the same could be said about him: if only he had supported breaking up the big banks, tax reform that required millionaires to pay higher tax rates than secretaries (even without the capital gains preference, millionaires still pay lower overall rates due to the combination of the payroll tax and regressive state and local taxes) and which discouraged speculation (tax the bejesus out of those who make large "profits" by shuffling papers), an industrial policy that discourages US companies from sending manufacturing overseas (hello, Apple!), and so on. We should know tonight (well, maybe not tonight) if Obama's middling strategy or Romney's dissembling strategy worked. May the pessimal candidate win. And Lord help us all.

- rayward

November 6, 2012 at 7:33am

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ray, for that to happen polls would have to be wildly off and if they are you can not fault Obama for running a campaign that led them to precisely those apparently winning numbers

- blackton

November 6, 2012 at 8:50am

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So, okay, Romney could have won Ohio if he hadn't run as a conservative? I think elections are about "choices", where candidates place in front of the voters their policies that they'd implement if they won. Romney has been advocating conservative policies -- no bail-out, repeal Obamacare, repeal Dodd-Frank, reduce regulation, reduce taxes even further. Now if Ohio, having profited by the Keynesian policies of Obama, chooses against the Bush-II Supply-Side philosophy that CREATED the Great Recession, I don't think we should conclude "Oh, Romney could have won, if only he'd lied harder." Perhaps he could have. But that's not how elections are supposed to be won.

- AllanL5

November 6, 2012 at 9:09am

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By the way, the only "Principle" I see Romney supporting is "Say for the Tea-Party Republicans whatever it is they want me to say so they'll vote for me. Then change what I'm saying to get moderate votes." Most people don't call that "Principle", they call that "Pandering". Some even call it "lying". How odd that you'd conclude Romney lost because he has too many "Principles".

- AllanL5

November 6, 2012 at 9:12am

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I see, "principle" is used in some Swiftian sense here. But no, Noam does make a case that the Governor Romney does, after all, have a core. It is evidenced by the positions that he will not brook. And it is thoroughly obscured by everything that he says.

- aduncanson

November 6, 2012 at 10:41am

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"and bury them in debt." Fitting that Romney's only core cause, finance capitalism, is the source of the economic terrorism that crashed our economy in 2008 and could do so again at any moment. I know that America's values have changed and that we're a much greedier people than we used to be, but by the principles of moderation that were in place for the average American when I was growing up, Romney is not only un-American; he is anti-American. And the people who vote for him are saying, whether they know it or not, God Bless Anti-America!

- magboy47.

November 6, 2012 at 11:02am

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So Romney's losing Ohio because he refuses to sell out his plutocrat buddies? Because he's chosen a side in the class war and wants to stick with it? I suppose those are principles, of a sort. Not the kind of principles that I would fight for, or even modestly respect for that matter. But I suppose it's comforting in some way that the liquid-metal shape shifter actually had some configurations that he couldn't adopt. He was willing to sell out his social conservative supporters (a well established GOP behavior over the years) but not sell out the money bags that really run the party and bankroll it.

- gwcross

November 6, 2012 at 11:10am

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well, yeah, he lost because of his principles. But let's not forget that those principles (unlike the ones he pretends to have) are truly abhorrent. So, good. I hope anyone who stands on those principles loses.

- miceelf

November 6, 2012 at 11:18am

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PS. Did anyone else feel literal nausea when watching him deliver the "the president said to vote for revenge" line? I don't know what the look on his face was when he was pausing for the applause, but it's not something that occurs in human beings, and I can only assume that natural selection gifted me my nausea as a way of weeding out the romulans among us.

- miceelf

November 6, 2012 at 11:20am

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Translation: Romney could have won Ohio is weren't such a weasel.

- Sophia

November 6, 2012 at 11:42am

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Yes miceelf I have frequently felt nauseous watching Romney and if by some work of the devil he is elected (or, anointed, like Dubya) I'm gonna have to buy a gigantic stash of Dramamine.

- Sophia

November 6, 2012 at 11:44am

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arrrgghhhh. Sorry. I mean if Romney weren't such a weasel. Maybe it is time for the bifocals. I have been avoiding the bifocals. The prescription is in my purse. It has been there for awhile now. Sigh:) Bifocals are an admission of (ahem) Middle Age.

- Sophia

November 6, 2012 at 11:46am

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"They have their own sources of information through their unions." What you really mean is "They have their own sources of MISinformation through their unions."

- dalefogden

November 6, 2012 at 11:59am

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Maybe the principle in question here is a modification of the Peter Principle. Romney has risen to his level of incoherence, but can rise no further. If something can't go on forever, it will stop. Had the trend of increasing incoherence progressed any further, his head would have exploded.

- gwcross

November 6, 2012 at 4:38pm

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the comment from miceelf reminds me that Romney bears a striking resemblance to the fictional character in the 1980s TV show Max Headroom. Event the plot has some eerie parallels to what the moneyed interests behind Romney were trying to do...

- dromer

November 7, 2012 at 2:45pm

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