Blockbusters

Why Blockbusters Will Always Rule Hollywood

So long, long-tail

This piece first appeared on newstatesman.com. In 2006, when global optimism about the new broadband-based, interactive Web 2.0 was at its height, Chris Anderson, then the editor-in-chief of Wired magazine, published The Long Tail. It was a lesson in the new world order for old companies. Eric Schmidt of Google announced that Anderson’s ideas had influenced his company’s strategic thinking “in a profound way.”

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