Brittany Spears

Does Crossroads’ “Cool” Ad Cross The Line?
April 27, 2012

Four years ago, the McCain campaign decided that the only way to overcome Barack Obama’s star power was to try and turn it into a negative. The campaign made up its “Celebrity” ad, which, amid images of Obama being cheered by a huge throng in Berlin, compared him to Brittany Spears and Paris Hilton. The ad’s narrator asked: “He’s the biggest celebrity in the world—but is he ready to lead?”  This tack wasn’t enough to bring Obama down in 2008, but the opposition had decided to try it again this year—with a bit of a twist.