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Go Home What's Going On With The Gallup Poll?

ELECTIONATE OCTOBER 18, 2012

What's Going On With The Gallup Poll?

Gallup's flashy Romney+7 result is deservedly getting quite a bit of attention. It's a much stronger result for Romney than any of the other national polls and it also seems inconsistent with the state polls. 

After their recent adjustments to interview more cell phone voters and adjust its adult sample to match U.S. Census demographic targets, the demographics of Gallup's registered voters should be about the same as other pollsters. Gallup now has Romney ahead by one point among registered voters, so at least part of Romney's lead is due to sampling. My suspicion is that this won't last for very long (unless the other pollsters move into agreement with Gallup), but we'll see—predicting the movement of polls is a pretty perilous exercise. 

But Gallup's difference might also rest in its likely voter screen, not just sampling of registered voters. A few days ago, Gallup released a demographic breakdown of its likely voter poll and simple algebra demonstrates that white voters represented 80 percent of Gallup’s likely voter universe, up from 77.5 percent in 2008. It's not hard to imagine how the electorate could be less diverse than it was four years ago. Obama’s candidacy generated historic—and potentially difficult to repeat—turnout from African Americans and the young voters who allow Democrats to capitalize on demographic changes. Outside of the battleground states, the decline in enthusiasm could be especially large.

On the other hand, the idea that the electorate would be less white than the 2010 midterm elections seems harder to imagine, but Gallup’s likely voter universe is actually even whiter than their likely voter surveys prior to the 2010 midterm elections, which was 79 percent white. This observation is likely to produce one of two responses, with Democrats all but assured to assert that the poll is demonstrably wrong and Republicans taking it as confirmation that Democratic enthusiasm is down, particularly among the non-white voters who brought Obama to victory four years ago.

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Both are possible. My presumption is to defer to the balance of pollsters, so I wouldn't discount the polls if they collectively pointed toward a whiter electorate, much in the same way that it's a mistake to ignore the Democrats' persistent edge in party-ID. It's also important to make comparisons within polls, rather than with the exit polls. As a general rule, surveys have shown whites as a larger share of the electorate than the exit polls, which differ over simple but potentially important wording issues. For instance, the exit polls ask voters if they are "Latino," other telephone polls ask if people are "Hispanic," and other still don't provide the option of "Hispanic" or "Latino," but then ask a follow up about whether they consider themselves Hispanic or Latino after categorizing them within more standard racial categories. The multi-cycle consistency of demographic house effects provides added cause to focus on comparisons within polling firms.

Unfortunately, there aren't many post-debate national polls with racial/ethnic breakdowns for 2012, 2010, and 2008. But those that do seem to suggest an electorate more reminiscent of 2008 than 2010. The most recent Battleground/Lake/Tarrance poll showed whites as 79 percent of the electorate in 2008, 78 percent in 2010, and 77 percent in 2012. The NBC/WSJ poll showed whites as 76 percent of the electorate in 2008, 78 percent in 2010, but 74 percent in their most recent survey. And although Monmouth/SurveyUSA doesn't have a corresponding poll for 2008, they show whites as just 72 percent of the electorate. PPP's recent tracking poll puts whites at 71 percent of the electorate. On the other hand, the ABC/Washington Post poll seems to be whiter than it was in 2008, although an exact number can't be calculated because they now provide a single result for non-white voters, even though they disaggregated African Americans and Hispanics in 2008.

This probably doesn't represent enough data to assert that there is a "consensus" that the electorate will be as diverse as it was four years ago, so it's not clear that Gallup is off on a limb. But if more data depicts such a consensus with Gallup's standing alone, then this might go some way towards explaining how Obama holds such a large lead in their poll of likely voters. If Gallup showed whites as 77 percent of the electorate instead of 80 percent, Obama would gain a net-3.7 points among likely voters (based on their internals from earlier this week). 

It's important to remember that Gallup appears to weight its sample of adults to census targets, which suggests that major differences in changes in the racial composition of the electorate should be the result of their likely voter screen, not the composition of registered voters (although this is not assured). Likely voter screens are much more of an art than a science and they're calibrated to predict the behavior of the electorate on Election Day. That makes them potentially less useful a few weeks out, when many voters might not yet be paying full attention, haven't researched where they'll vote, and before the effects of GOTV efforts. Gallup has a long history of showing big swings in its likely voter model and Gallup showed a large gap between likely and registered voters that eventually closed by Election Day in 2008. Something similar could occur again. 

But maybe not. Perhaps non-white turnout will disappoint Obama supporters and prove the Gallup poll right.

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7 comments

I sure hope this is temporary and/or an outlier.

- Sophia

October 18, 2012 at 6:10pm

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An higher percentage of voters will be white this year, and white voters will overwhelmingly vote for Romney, even more overwhelmingly this year than 4 years ago. This could be the election year more than other you when you could definitely say "White makes Right," and/or "White votes Right."

- Tgossard

October 18, 2012 at 7:53pm

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"Perhaps non-white turnout will disappoint Obama supporters and prove the Gallup poll right." If that happens, then we deserve the government we get. It amazes me that citizens equipped with the tool to shape their government would decide not to bother using it. What else is more important on election day? I moved here twenty years ago, but have closely followed American elections even longer. The one thing I never understand is why American minorities complain so loudly about their government, and yet at election time, they would rather sit out than go vote. I'm talking about city, county, state and national elections. Democracy is a participatory sport. You don't participate, you lose. And deservedly so.

- scrubby

October 18, 2012 at 9:18pm

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In Iowa 34% of people have voted and Obama is up over two to one in exit polling. This means from here on out Romney needs upwards of 70% of the remaining vote. Without Iowa Romney has to swing Ohio. If he loses Ohio he then has to swing a blue state like Wisconsin, which is unlikely. So stop sweating everyone. Obama has the ground game going strong.

- blackton

October 18, 2012 at 10:41pm

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Tgossard, look at the stats in early voting states, like Iowa. In Ohio early voting is higher than 4 years ago and is dominated by Democrats. Democrats account for 36% of the early and absentee vote while Republicans make up for 29%. It is not as good as 4 years ago to be sure, however Republicans got trounced in Ohio very badly then so are making a much stronger effort this time but are still getting beaten badly, and this on top of all the voter suppression efforts by Republicans.

- blackton

October 18, 2012 at 11:22pm

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In case it isn't obvious from a thousand prior posts, I am white. During the 1992 election season I was mowing grass on a country club golf course in suburban Richmond, VA. Including our supervisor, there were four (deeply Southern) white guys on the crew other than me, and three black guys. The white folks, other than me, were all for Bush, so I tried working on the black guys. William wore dreadlocks and considered himself a Rastafarian. (During lunch breaks, he kicked my ass at chess, which was disconcerting.) He did not intend to vote. "What difference is it going to make?" he said. "Maybe none," I said. "But if everyone who looks and thinks like you voted, politics in this country would be very different from how they are." He wasn't persuaded. Gerald, who was William's brother-in-law and who rode up to the job with William every day from Petersburg and who was the one of the most consistently hilarious motherfuckers I've ever met, had no interest in politics and no interest in voting. I didn't waste my time on him. The last one was Ray, the quiet one who had been on the job the longest, more than fifteen years driving that big tractor up and down the fairways dragging the mowers. Ray used to pick me up at 05:45 to give me a ride out to work (I had no car), and we would talk. Ray wasn't registered to vote, and it was too late for him to register in time for the '92 election, but still I got into his head. "Next time around, I'm gonna vote," he said. "That Tilden..." Ray said, Tilden being our (white) boss. "Tilden don't want to pay no tax. But you know what? They should tax his ass!" I hope that twenty years on the prospect of voting for a man who kinda-sorta looks like William and Gerald and Ray will motivate them to get out to the polls and hand the Old Dominion, once again, to Obama.

- AaronW

October 19, 2012 at 9:53am

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I hope so too Aaron. I'm afraid my early vote in Louisiana will be swamped by a tide of Republican votes even though my home town is 50% Black. But then my votes in Connecticut and New Hampshire may help land some electors. Now that the courts have blocked the photo id requirements I expect a wave of votes from the likes of Mickey Mouse and Donald Duck. Like the man said, early and often.

- Robert Powell

October 19, 2012 at 1:59pm

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