Economics

Who Should Advertise During The Super Bowl? Hint: Not Pepsi

New companies stand to gain the most from America's biggest TV event

Researchers reveal the smarter science behind Super Bowl advertising 

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Why Blockbusters Will Always Rule Hollywood

So long, long-tail

This piece first appeared on newstatesman.com. In 2006, when global optimism about the new broadband-based, interactive Web 2.0 was at its height, Chris Anderson, then the editor-in-chief of Wired magazine, published The Long Tail. It was a lesson in the new world order for old companies. Eric Schmidt of Google announced that Anderson’s ideas had influenced his company’s strategic thinking “in a profound way.”

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A remarkable piece of news came out along with last month's job report—of the 74,000 jobs added to the U.S. economy in December, all of them went to women.

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Republicans who want to do something about poverty and the unemployed? That's so last week.

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Here Comes the Anti-Government Left

Why Elizabeth Warren is more radical than Bill de Blasio—and has more national appeal, too

Bill de Blasio and Elizabeth Warren stand for two distinct, if overlapping, worldviews. And only one plays well nationally. 

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It's one thing to celebrate banker bonuses. But you really shouldn't bungle your lingo while you do.

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The media treat it as a political ploy. It has a serious intellectual case, too.

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Alan Greenspan Is Still Trying to Justify His Bad Decisions

What the maestro doesn't understand

Alan Greenspan went from pragmatic central banker to ideologue. In his memoir, he poses as the former but writes like the latter.

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“As a starting point, we think the Proposed Rule is simply too tepid.” That was how Senators Jeff Merkley and Carl Levin opened their February 2012 comment letter to federal banking regulators about the “Volcker rule,” designed to prevent large banks from making risky proprietary trades for their own profit, the kinds of trades that nearly took down the financial system in 2008.

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